NMI excels at turning insights into strategies that help you reach your objectives
Primary Custom Qualitative Research
- Groups, IDIs, ethnographies, in-home, shop-along, central location, on-line communities
Primary Custom Quantitative Research
- Custom, advanced methodologies, multi-sponsor, online, mail, in-person, phone, intercept
NMI also offers a variety of proprietary research tools that you won't find elsewhere...
- NMI's qualitative and quantitative tools helps you understand
- What approach resonates best with your target
- Who is the most attracted to your approach
- Why your approach is a winner
- LENS can be used as a complete optimization process from concept to market!
- NMI's E-Screener Panel- surveys a nationally representative sample of 20,000 consumers quarterly that provides meaningful, focused insights to the "whys before the buys". Track your brand awareness, usage, and identify low incidence consumer groups.
NMI Consumer Segmentations
- Validate populations attitudes and behaviors
- 4 Proprietary models- Health and Wellness, Health Aging, Sustainability, and Organic
- Custom segmentations also available
- Activated in partnership across All Nielsen Solutions featuring Homescan Spectra, SMS, BASES