research reports

Research Reports

Minimize the expensive guesswork
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Trends, Insights, and strategies for optimizing your brand opportunities

 

We hope you enjoy our newest reports and use them as an essential tool to help you understand market trends, improve communications and develop your overall strategic plan.

 

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15th Annual Consumer Report
2017 State of Sustainability in America®

An annual consumer research study devoted to understanding consumer values and behaviors across health, the environment and corporate social responsibility, and their impact on purchase

This report is the fifteenth annual U.S. report NMI has published on the state of the sustainability market, providing unparalleled insight and expertise in what drives this market and how to communicate with consumers, and identifying the strategic opportunities. It describes how consumer attitudes, behaviors, psychographics and lifestyle activities are evolving and changing as consumers try to become increasingly aligned with a more sustainable lifestyle.

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18th Annual Consumer Report
 2017 Health and Wellness Trends in America

A comprehensive consumer research report of consumer attitudes and behaviors related to diet, nutrition, general health and wellness

Natural Marketing Institute (NMI) is pleased to present its 2017 Health and Wellness Trends in America. This report, now in its 18th year, reports on the health and wellness marketplace and its consumers, based on extensive research of the U.S. general population.

This report seeks to provide insights into how today’s consumer is confronting their own health and wellness. It uncovers factors that are creating health challenges, and reveals underlying dynamics in the health and wellness industry that help provide a glimpse into what lies ahead.

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2016 Supplements/OTC/ Rx

140+ pages of data and analysis, including charts, graphs, illustrations

Looking for new consumer targets, new product ideas, new delivery systems, new market trends?

This quantitative consumer research project is NMI's most comprehensive and robust data collection vehicle ever undertaken to examine the intersection of dietary supplements, OTC and pharmaceuticals. It contains the most in-depth consumer insight and breakthrough learnings about consumer usage of vitamins, minerals, botanicals, and other supplements combined with OTC and Rx products.

Natural Marketing Institute (NMI) is pleased to present its 2016 Supplements, OTC & Rx Consumer Market Trends Report which examines the intersection of dietary supplements, over-the-counter medication and pharmaceuticals and how consumers integrate this mix of self-care methods into their current lifestyle.

The research provides a clear view of the supplement industry landscape and the factors that drive growth. Exploration of how consumers perceive dietary supplements, what and why they currently use, and even why they have stopped using certain supplements lays the foundational insights from which to build stronger brand equity, trust, and innovative products and formats to address the needs of today’s consumer. Read More

 

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12 Edition Consumer Report 2016 Healthy Aging Across Generations

140+ pages with 10 chapters of new research on consumer need states, targeting, attitudes, behavior patterns, trends and opportunities including data, charts, graphs, analysis, commentary, and more!

NMI (Natural Marketing Institute), a leading global research, strategic consulting and intelligence provider, is pleased to release its 12th Edition Consumer Report: 2016 Healthy Aging Across Generations. This report seeks to provide insights into how today’s consumer is confronting their own health and wellness, uncover factors that are creating health challenges, and reveal some underlying dynamics that may help to provide a glimpse into what lies ahead. In addition, insights into how each generation is dealing with these opportunities and challenges are presented. Read More

 

 

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