12 Edition Consumer Report 2016 Healthy Aging Across Generations

 

New 12th Edition Consumer Report

2016 Healthy Aging Across Generations  

 

2016 healthy aging report cover
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Summary Table of Contents

 


Summary


140+ pages with 10 chapters of new research on consumer need states, targeting, attitudes, behavior patterns, trends and opportunities including data, charts, graphs, analysis, commentary, and more!

NMI (Natural Marketing Institute), a leading global research, strategic consulting and intelligence provider, is pleased to release its 12th Edition Consumer Report: 2016 Healthy Aging Across Generations. This report seeks to provide insights into how today’s consumer is confronting their own health and wellness, uncover factors that are creating health challenges, and reveal some underlying dynamics that may help to provide a glimpse into what lies ahead. In addition, insights into how each generation is dealing with these opportunities and challenges are presented.

Steve French, NMI Managing Partner, shares that “this report reveals how the “health” tide is rising across all sectors of the population driven in part by dissatisfaction with the healthcare system, increased corporate transparency, mixed media messages, a renewed sense of self-responsibility and a desire to take control in an environment where independence is a coveted state. In addition, this rising tide is not being driven solely by the aging population. Instead, it is being embraced across the entire demographic spectrum, prompting the need for products and services to promote “healthy aging” to even the youngest generations; an imperative that requires a shift from the current focus on the aged.”

“However, while this renewed sense of self-responsibility is fueling a desire to take control of all aspects of their life, consumers are, at times, falling short of their goals. In essence, a gap oftentimes exists in what consumers believe they should do and what they actually do, where lack of understanding, lack of resources, and fluctuating commitment to healthy aging behaviors all play a role”.

This report covers the various dimensions of healthy aging, and the opportunities which exist to help consumers translate their aspirational attitudes into actual behaviors, thereby lessening the ‘say/do’ gap and keeping them on a healthier lifestyle path.

Some topics include ...

  • The broad range of lifestyle dynamics which drive “healthy aging”
  • The challenges of consumers’ unmet need states
  • Interest in a range of products and services to fit emerging “healthy aging” needs
  • An understanding of how each generation is financially prepared for retirement
  • Identification of consumers’ biggest fears of aging

The Healthy Aging Database® Summary Content & Scope

 

healthy aging database scope

NMI's Healthy Aging Database® Methodology

  • Quantitative study since 2005, now with 11 years of trended NMI data based on 35,000+ comprehensive interviews.
  • January 2016 research of U.S. adults comprised of 3,465 general population adults 18+, including Millennials, Gen X, Boomers and Matures
  • Nationally projectable and balanced to U.S. Census data across key demographics: gender, age, income, education, region, and race
  • Statistically significant at the 95% confidence level to +/- 1.5%
  • Conducted via online research methodology
  
 

Table of Contents

 

Healthy Aging Database Methodology and Scope

Methodology

Summary Content & Scope

Definitions of Groups

 

Healthy Aging Introduction and Trend Summary

Introduction

Executive Summary

 

Healthy Aging Overview: Challenges & Opportunities

Lifestyle Dimensions of Healthy Aging

Consumer Challenges in Trying to Live a Healthier Lifestyle

The 'Say-Do' Gap

Important Healthy Aging Factors and Unmet Needs

Top Unmet Needs by Generation

Largest Unmet Needs (Importance Minus Satisfaction) by Generation

 

NMI's Healthy Aging Segmentation

NMI's Healthy Aging Segmentation

Understanding the Segments

 

Report Card on Consumer Health

Important Aspects of a Healthy Lifestyle

Health Reasons to Maintain a Healthier Lifestyle - by Generation

Health Reasons to Maintain a Healthier Lifestyle - by Gender

Consumer Interest and Ability to Manage Personal Health - by Gender

Consumer Rationale for Taking More Responsibility for their Health

Consumers Personal Responsibility for their Health

Personal Responsibility for their Health- by Generation

Preventative Health vs. Managing/Treating Illness- by Generation

Self Reported Ratings of Health - by Generation

Changes in Health States

Changes in Health States - by Generation

Improvements in Health States - by Generation

Energy Levels and Stress Levels

Average Hours of Sleep on a Typical Night

Consumer Interest and Concern Regarding Brain Health- by Generation

Health Conditions Consumers are Currently Managing

Health Conditions Consumers are Currently Managing - by Gender

Impact of the "Say-Do' Gap on Condition Managers

Ways of Managing Heart Health

Consumer Perceptions on Weight Management

Methods Used to Manage Various Health Conditions

Interest in Alternative Solutions for Health Conditions

Consumer Use of the Internet to Research Health Needs

Change in Consumer Fast Food Consumption- by Generation

Reasons and Choices when Eating at Fast Food Restaurants

 

Dynamics of Healthy Aging

Consumers Indicating When Old Age Begins- by Generation

When Old Age Begins by Boomers

Consumers Indicating How Long they "Want to Live" & "Expect to Live"

Biggest Fears of Aging

Biggest Fears of Aging by Gen X

Biggest Fears of Aging by Boomers

Biggest Fears of Aging by Matures

Biggest Fears of Aging - Ranked by Generation

Biggest Fears of Aging - by Gender

Significant Life Events in the Past Several Years - by Generation

Most Challenging Life Events in the Past Several Years - by Generation

Perceptions of a Busy Lifestyle - by Generation

 

Evolution of Caregiving

Financial Challenges and Concerns for Parents and Children

Financial Support for their Children and Parents - Gen X vs. Boomers

Medical Support for an Aging Loved One - by Generation

Physical and Emotional Health Challenges of Caregivers

 

Lifestyle Dynamics

The Relationship Between Sustainability and Healthy Living

Sustainability's Impact on Purchase Decisions- by Generation

Barriers to Purchasing Sustainable Products and Services- by Generation

The Impact of Social Media - by Generation

Consumer Interest in Mobility/Travel - by Generation

Consumer Interest in "Living in the Moment"- by Segment

Consumers Indicating Why they Donate to Charitable Organizations

Consumer Interest in Volunteering - by Generation

Pet Ownership - By Generation

Differences in Consumers "Self-Descriptors" - by Generation

Consumer Participation in Various Activities

Consumer Use of Popular Online Websites

Consumer Shopping Behavior - By Channel

 

‘Say-Do' Gap Opportunities

Importance of a Healthy Lifestyle

Importance in Personal Health

Consumer Interest in Living a Healthier Lifestyle

Reasons to Maintain a Healthier Lifestyle

Reasons to Maintain a Healthier Lifestyle - by Generation Reasons to Maintain a Healthier Lifestyle - by Gender

Consumer Understanding of How to Promote Healthy Aging

Impact of Healthy Eating

Impact of Exercise

Impact of Seeing a Doctor

Impact of Taking Vitamins/Supplements

Impact of Taking Prescription Medications

Consumer Challenges of Living a Healthier Lifestyle

Barriers to Living a Healthier Lifestyle

Barriers to Living a Healthier Lifestyle - by Generation

Importance of the Internet for Healthy Living

Consumer Interest in Services to Support Healthy Living

 

The Consumer Diet: Healthy or Not So Healthy?

The Current Eating Regimen of Consumers

Eating Healthy Each Day of the Week

Nutritional importance of Daily Meals

Consumer Diet and Nutritional Choices

Consumer Preference in Ingredients and Processing

Consumer Choices and Unhealthy Foods

Vegetarian Diet Choices- by Generation

Consumer Choices and Meat Consumption

Consumers Seeking High Protein Foods

Change in Consumption of Healthy Foods- by Generation

Consumer Desire for Nutritional Labeling by Health Benefit

Reasons to Buy Foods by Health Benefit

Consumer Preference for Tasty and Nutritious Food- by Generation

Reasons Consumers Do Not Eat Healthy Food

Reasons Consumers Do Not Eat Healthy Food- by Segment

Consumer Belief in Manufacturers Interest in Healthy Foods

Consumer Trust in Manufacturers Interest in Healthy Foods

Availability and Access to Nearby Healthy Food Options

Trust and Availability of Healthy Food at Restaurants

Consumer Choice of Restaurants

 

Financial Health and Retirement

Perception of Financial Preparedness for Retirement - by Generation

Financial Preparedness for Retirement: Gen X vs. Boomers

Financial Preparedness Impact on Other Health Issues

Consumer’s Ability to Meet Financial Obligations After They Retire

Consumer’s Ability to Meet Financial Obligations- by Generation

Consumer “Net Worth”- By Generation

Consumer Perceptions of Personal Financial Health - by Segments

Changes in Perceived Retirement Age - by Generation

Employment After Retirement - by Generation

 

Healthcare Opportunities: Mobility and Independence

Top Medical Conditions Consumers Want to Prevent

Top Medical Conditions Consumers Want to Prevent - by Generation

Consumer Concern Over Changes in Healthcare Coverage

Major Concerns of the Help Seeker Segment

Financial Security as it Relates to Healthcare Coverage

Consumer Participation in Various Healthcare Coverage Options

Consumer Concerns and Prevention of Top Fears of Aging

Primary Drivers to Maintain a Healthier Lifestyle

Future Living Arrangements - by Generation

Services of Interest to the Aging Population

 

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