Additional Data Points

• 200+attitudes surrounding major industries and categories
• Advertising/marketing attitudes
• Drivers of a healthy lifestyle
• Usage patterns across industries/product categories
• Behavior/demos
• Information sources

Contact NMI for information on the 2012 Study!

• Looks into one of the most influential segments of our society, both economically and ideologically across dozens of dimensions
• Research is used to:
  • Identify drivers of shifting Boomer paradigms
  • Determine unmet Boomer needs
  • Explore underlying Boomer attitudes
  • Identify marketplace opportunities
• Annual tracking study in U.S. since 2005
• Online methodology
• 3,700+ U.S. adults in 2011 (general population), nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 1.5%
• Discover NMI's proprietary Boomer segmentation