Healthy Aging Database™ Tracking consumers annually since 2005!

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Healthy Aging DatabaseTM (HAD), Since 2005, 11 Years of Data

  • Examines the Role of Aging, 200+ Attitudes, Drivers
  • Physical, Social, Financial, Emotional and other Health Drivers
  • Opportunities across 20+ Industries
  • Healthy Aging Segmentation
     

The Healthy Aging Database® Summary Content & Scope

  • Looks beyond physical health across dozens of dimensions
  • Examines general population adults (healthy aging is not just relevant to the aged)

Research is used to:

  • Identify drivers of shifting paradigms
  • Determine unmet needs
  • Explore underlying attitudes
  • Identify marketplace opportunities
  • Discover NMI's proprietary Healthy Aging (18+) segmentation
     

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NMI's Healthy Aging Database® Methodology

  • Quantitative study since 2005, now with 11 years of trended NMI data based on 35,000+ comprehensive interviews
  • January 2016 research of U.S. adults comprised of 3,465 general population adults 18+, including Millennials, Gen X, Boomers & Matures
  • Nationally projectable and balanced to U.S. Census data across key demographics: gender, age, income, education, region, and race
  • Statistically significant at the 95% confidence level to +/- 1.5%
  • Conducted via online research methodology

For more information on any subject within this document contact your NMI rep, or email us at Grace.Parker@NMIsolutions.com and we will get back to you asap!

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