Supplements/OTC/Rx Database (SORD) Tracking consumers since 2006!

suppl otc rx database

Supplements/OTC/Rx DatabaseTM (SORD), Since 2005

  • 100+ Dietary Supplements, OTC Medications, and Pharmaceuticals
  • 50+ Attitudes, Behavior and Usage Dynamics
  • 50+ Brands, Sources of Influence
  • Health Conditions Management

supplement otc graph


Supplements/OTC/Rx Database (SORD) Overview

Discover Leverageable Health Topics – NMI's Health and Wellness Trends Database

  • Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals
  • Ongoing consumer research among U.S. general population adults.
  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level +/- 1.2%
  • Previously conducted in 2005, 2009, 2011 and 2013
  • 2015 research was conducted among 2,000+ general population consumers
  • Conducted via on-line methodology


For more information on any subject within this document contact your NMI rep, or email us at and we will get back to you asap!

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