Supplements/OTC/Rx Database (SORD) Tracking consumers since 2006!

suppl otc rx database

Supplements/OTC/Rx DatabaseTM (SORD), Since 2005

  • 100+ Dietary Supplements, OTC Medications, and Pharmaceuticals
  • 50+ Attitudes, Behavior and Usage Dynamics
  • 50+ Brands, Sources of Influence
  • Health Conditions Management

supplement otc graph


Supplements/OTC/Rx Database (SORD) Overview

Discover Leverageable Health Topics – NMI's Health and Wellness Trends Database

  • Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals
  • Ongoing consumer research among U.S. general population adults.
  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level +/- 1.2%
  • Previously conducted in 2005, 2009, 2011 and 2013
  • 2015 research was conducted among 2,000+ general population consumers
  • Conducted via on-line methodology


For more information on any subject within this document contact your NMI rep, or email us at This email address is being protected from spambots. You need JavaScript enabled to view it. and we will get back to you asap!

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