Segmentation Algorithms & Panels

segmentation algo panels

More than a decade of segmentation refinement, validated across Nielsen Solutions, 20+ countries and dozens of products/services, and fueled by robust annual surveys to deliver statistically reliable and accurate consumer segmentation models:

Segment analysis can be used for:

  • Category and brand purchases
  • Cross-category purchases
  • White space and new concept opportunity development
  • Value of potential promotions
  • How to identify and reach your target
  • Track progress and course correction
  • Volume estimates
  • Maximizing media planning and placement

NMI's proprietary segmentation classifications are also overlaid on the National Consumer Panel (Nielsen and IRI), Spectra®, BASES® and MRI. They can be overlaid on other panels or client databases on a custom basis.

NMI's segmentation algorithms add value and insight to a full range of activities:

  • Qualitative research to provide focused consumer perspectives
  • Quantitative research to optimize focus and strategic analysis
  • Attitude and lifestyle profiling
  • Category and brand purchases-volume and frequency contribution
  • Cross-category purchase-basket ring
  • White space and new concept opportunity development
  • Value of potential promotions
  • How to identify and reach your target
  • Track progress and course correction
  • Communication development and strategy
  • Maximizing media planning and placement 

NEW EXPANDED NIELSEN INTEGRATION- Explore more here 


LICENSING

NMI's proprietary segmentation algorithms can be licensed for use within a client's primary qualitative or quantitative consumer research.


 

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