Corporate Brand Strategy

Client Task: Develop a comprehensive brand strategy to differentiate a nationwide senior living corporation from the competitive landscape and position it as an industry leader

Healthy Aging

areasofexpertise healthyaging

NMI Approach:
  • Review of current communication and messaging platforms, brand identity, and visual icons as well as the competitive landscape
  • Extensive custom analysis from NMI's Healthy Aging Database®
  • Primary quantitative research to confirm attitudes and behaviors across the aging landscape as well as gauge receptivity to various positioning platforms.
  • Custom ethnographic research among 30+ groups in six states to dimensionalize the vision, mission, brand values, offerings, and challenges
  • Primary quantitative research to explore and validate optimal brand strategy approach
  • NMI recommendations for development of a long-term brand strategy

Results: Current branding strategy being implemented via a multi-phased approach across the entire corporation

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