For Immediate Release
HARLEYSVILLE, PA. March 2017.
NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its 2017 Health and Wellness Trends in America. This report, now in its 18th year, reports on the health and wellness marketplace and its consumers, based on extensive research of the U.S. general population. This report seeks to provide insights into how today's consumer is confronting their own health and wellness. It uncovers factors that are creating health challenges, and reveals underlying dynamics in the health and wellness industry that help provide a glimpse into what lies ahead.
Maryellen Molyneaux, NMI Managing Partner, shares "this research provides insights into how health and wellness is mainstreaming and how today's consumers are confronting this wave of health information and the proliferation of healthy products. It further discusses how consumers are making purchasing decisions based on a new set of values-based qualities from toxin-free to fair trade. In addition, it highlights what sources to which consumers are turning in order to build their own understanding of the expanding health and wellness market and to structure their individual health regimens and goals. With the range of new products now available, built on health and wellness platforms, comes a complex array of consumer attitudes, the need for education, and an understanding of the consumer drivers that will affect consumer behavior patterns and purchase intent. The need for an understanding of consumer drivers that affect behavior patterns has never been stronger".
2017 Top Consumer Health and Wellness Trends
Segment profiles highlighting the mainstreaming of health and wellness and the emergence of new leaders
Consumers' customized mix of traditional, alternative and emerging healthcare methods
The growing role of "convenience"
The increased importance of values-based attributes driving purchase decisions
The continued relevance of protein and attitudes toward plant-based protein
Consumers growing use of the internet to research products/services and company values
Plus much more...
NMI's Report Methodology
NMI Database and Health & Wellness Segment Insights—Over 60,000 Interviews!
Three other NMI databases plus a Healthy Eating Study of 3,000 GP were used within this report for additional data/insights
To review the report summary click here.
For more information kindly click here to contact Maryellen Molyneaux, NMI Managing Partner.