For Immediate Release
HARLEYSVILLE, PA. October 2015
New York, NY & Harleysville, Pa. – Nielsen, a global information and measurement company and NMI, a leading research and global market intelligence provider to major brands, today announced the release of their first in a series of collaborative Health Condition Reports.
This first report, Opportunities in Digestive Health, includes a detailed segmentation analysis, a look at consumer health aspirations, purchase behaviors and opportunistic marketing strategies. NMI Managing Partner, Maryellen Molyneaux added "Given the ongoing importance of health and wellness as a prevailing consumer force, Nielsen and NMI are collaborating to uncover the major dietary trends influencing this burgeoning marketplace." Manufacturers and retailers need to position themselves to take advantage of emerging trends and products. The report provides marketers with insight into the size and sales trends of 4 digestive claims - gluten-free, probiotics, fiber, and lactose-free, as well as consumer attitudes and behaviors toward digestive health in general.
Opportunities in Digestive Health provides an 80+ page NMI and Nielsen PowerPoint deck with summary of consumer insights along with a detailed Nielsen purchase behavior report via Excel on each claim (Nielsen RMS & Homescan).
For more information kindly visit NMI at www.NMIsolutions.com or contact Maryellen Molyneaux, Pres., NMI at Maryellen.Molyneaux@NMIsolutions.com or Neha Seth, Associate Director, Nielsen at Neha.Seth@nielsen.com