Profiting From NMI Trend Insights

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Since 1990 NMI trends are fueled by NMI’s proprietary databases, with over a half million consumer interviews conducted in more than 30+ countries. However, it is our team of brand strategists, deft in their ability to make sense of it all, who transform the information into opportunity, helping our clients seize the moment and ignite insight into action.

Call us today to learn how your company can apply these trends to generate innovation and growth!

 

Consumer Action… Any guess on Technological Influencers of Sustainable Purchasing?

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Because of the convenient access to information via the internet, Millennials are truly engaged in the influential media that is readily available to them

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Today’s Engaged Consumer… Is Peer Pressure Really Working?

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Very few consumers follow an environmental path because it saves them money; others expect it of them; or to simply follow their peers

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NMI’s Sustainability Segmentation… What’s the Role of Price across Leaders & Followers?

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LOHAS Leaders are more willing to pay a premium for environmental and sustainable products and less driven by price compared to Followers

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NMI’s Sustainability Segmentation… What are the Real Distinctions between Leaders & Followers?

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Leaders take personal responsibility for protecting the environment, not only through their own actions, but also through guiding others

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Today’s Engaged Consumer… Real Concerns for Socially Responsible Business?

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One thing is certain – consumers care about corporate action and the level of social responsibility in which companies engage; Millennials are increasingly holding companies accountable

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