Profiting From NMI Trend Insights

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Since 1990 NMI trends are fueled by NMI’s proprietary databases, with over a half million consumer interviews conducted in more than 30+ countries. However, it is our team of brand strategists, deft in their ability to make sense of it all, who transform the information into opportunity, helping our clients seize the moment and ignite insight into action.

Call us today to learn how your company can apply these trends to generate innovation and growth!

 

15
Feb 18

Today’s Engaged Consumer… What are the Environmental and Social Motivations?

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Motivation?
Concerns about some social issues can also provide opportunities for brand or corporate programs.

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15
Feb 18

Consumer Action… Sustainability’s Link to Personal Health

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Personal Health… Most consumers believe that a healthy body is directly linked to a healthy environment.

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15
Feb 18

NMI’s Sustainability Segmentation… Who REALLY cares about Sustainability?

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Who Cares? In 2006, one-third of all generations were eco-conscious; increasing
31% since then and driven by Millennials.

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12
Feb 18

Purchase Influencers… Consumer Supplement Purchase Criteria

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Because of the high importance placed on safety, it needs to be front and center in any supplement marketing; science and digestibility also vital

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12
Feb 18

The Composition of Supplements… Consumer Willingness to Pay a Premium

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A portion of Supplement Users are willing to pay a premium for their supplements based on certain criteria which are most relevant to them such as containing ingredients which are all-natural and sourced from the U.S.

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