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Apr 15

NMI Releases New 16th Annual Report Trends in Healthy Living

trends in healthy living cover

For Immediate Release

HARLEYSVILLE, PA. April 2015. NMI, a leading research and global intelligence provider to brands and corporations, is pleased to release its much awaited report: 2015 Trends in Healthy Living, now in its 16th year, which examines consumer attitudes and behaviors toward healthy living and the health and wellness marketplace as a whole.

Maryellen Molyneaux, NMI Managing Partner, shares "this research uncovers insights into how today's consumer integrates health and wellness into their lifestyle and reveals their motivations and the challenges they encounter in their pursuit.

Many factors are driving multiple categories across the U.S. For example, aging drives condition-specific needs, and increased consumer knowledge and desire for specific product features and benefits drive natural, organic, gluten-free and plant-based options. The need for education and an understanding of these drivers that affect consumer behavior patterns has never been stronger".

NMI's objectives in this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 16 years and how these changes may impact the future landscape of the health and wellness industry. A glimpse into the report ...

  • 2015 Top 8 Consumer Health & Wellness Trendseve eating apple
  • Changing segment composition as evidence of health and wellness mainstreaming
  • Consumers' customized mix of traditional, alternative and emerging healthcare methods
  • Nutritional challenges families face with children in the household
  • Benefit understanding of natural, organic, and non-GMO products
  • The impact of environmental concerns on product choice
  • Over 160 pages of new research on consumer need states, attitudes, usage and opportunities including data, charts, graphs, analysis, commentary, and more!

NMI's Project Methodology

  • NMI Database and Health & Wellness Segment Insights—Over 46,000 Interviews!  -
  • Three other NMI databases used within this report for additional data/insights
  • Healthy Eating Study that analyzed over 3,000 general population consumers.

For more information on this report click here.

To speak with NMI, kindly contact Maryellen Molyneaux, NMI Managing Partner, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 215-513-7300, ext. 204.

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