Key Team Members

Maryellen Molyneaux

Maryellen Molyneaux, Managing Partner

Maryellen Molyneaux has over 35 years of international health, wellness and sustainability marketing experience. Her range of business experience includes retail and corporate management, consulting, new business start-ups, consumer packaged goods marketing and market research management. At Natural Marketing Institute she has counseled organizations such EPA, USDA, NIH-ODS, CRN, OTA, Dairy Management Inc., and many Fortune 500 firms.

Maryellen's expertise includes strategic consulting, new product development, qualitative and quantitative trade and consumer research, and market research for mergers and acquisitions. Her product research breadth has spanned over 100 product categories including food and beverages, personal care, weight loss and sports nutrition, OTC, pharmaceutical, alternative healthcare and renewable energy, among others.

Maryellen and the Institute have been published in several written reports and articles and is a frequent contributor to many consumer and trade media including Time Magazine, 48 Hours, New York Times, Wall Street Journal, USA Today, Progressive Grocer, Supermarket News, Nutrition Business Journal, Global Cosmetics, and Nutraceuticals World, among others.

Maryellen has been both a keynote, moderator, and frequent speaker for several organizations including Food and Technology Conferences, NASFT, CRN, IFT, Nutracon, American Society on Nutrition, AACC, Food Marketing Summits, SupplySide Tradeshows, and Natural Product Expo Tradeshows.


Steve French

Steve French, Senior Vice President

Steven French’s background includes 25 years of corporate marketing, business development, and management experience with industry leaders such as PepsiCo, Mars, Inc., and Marriott Corporation spanning a broad range of multi-faceted business disciplines, including business unit general management, brand marketing, multi-channel business development, corporate market research management, new business start-ups, new product concept development, competitive/product category analysis, and strategic plan development.

During his tenure at the Institute he has worked with many global Fortune 500 corporations, government agencies, start-up companies, associations, and various other organizations. He has pioneered a range of the Institute consumer research databases including the LOHAS Consumer Trends Database® and Healthy Aging/Boomer Database®.

Steve and the Institute are frequent authors of research reports, articles, and a contributor to numerous domestic and international consumer media, including Fox TV, NBC News, Time Magazine, The New York Times, plus trade publications such as Brandweek, Progressive Grocer, Supermarket News, among others.

Steve is a regular speaker at many industry events such as FMI, IFT, LOHAS Conferences, Natural Products Expos, SupplySide Conferences, U.S. Department of Energy (DOE) Conferences, American Society on Aging (ASA), U.S. Green Building Council, Nutracon, Expo Comida Latina, WorldNutra, and many others.

He holds a Bachelors of Science in Marketing from Penn State University and an MBA in Marketing from the University of Scranton.


Tom Molyneaux, Vice President of Operations

Educated with a Bachelor Degree from Bob Jones University, Tom has over 25 years of experience in Operations with companies like U.S. Healthcare, Aetna, Pepsi, Federal Express, Atkins Nutritionals, and Mic-Ellen Associates. His experiences from starts ups to mid/large corporate-level operational planning have continued to evolve with today’s technological advancements keeping the Institute a leader in Strategic Consulting and Market Research.


Diane K. Ray – Vice President of Strategic Innovation

With an international business MBA from the University of Pennsylvania’s Wharton School, experience in over 25 countries, and a wide-ranging career in science, business development, research and innovation, Diane brings a competitive advantage to any business growth initiative. Institute client experience includes Amway, Astra-Zeneca, Johnson & Johnson, Kimberly-Clark Corporation, CIBA Vision, Campbell’s Soup Co, Herr Foods, Armstrong World Industries, Pergo, PECO Energy, Eastman Kodak, NASA and Sprint to name only a few.


Jan Nash, Senior Director of Research

With an M.A. in Applied Market Research, Jan equips the Institute team with 20 years of market research experience in the consumer and pharmaceutical industries. Her expertise includes both qualitative and quantitative research across many methodologies. She has performed primary research for companies such as The Discovery Channel, The Washington Post, Ortho-McNeil, Pfizer, Ross and other well-known national clients.


Maureen Perry, Director of Research

Maureen brings 25 years of marketing and research experience in the health and medical industries, as well as consumer goods where she served various companies including B. Braun Medical, Binney & Smith, and Rodale Publishing. Her analytic ability and market insight had led her to direct research projects for clients such as Crayola Crayons, the NFL, Men’s Health, the South Beach Diet, Kraft, Cargill, and others. She earned her Master’s Degree in Social Research from Lehigh University.


Kirsten Wingenbach, Director of Advanced Analytics

Kirsten's 20 years of research experience includes federally funded academic research and extensive new product development work. Creative and well-rounded, Kirsten has developed functional expertise in segmentation research, customer satisfaction, product/line optimization, media research, advertising tracking, and predictive modeling. Kirsten has a BA from Michigan State University and has completed extensive graduate course work in research methodology and statistics at the doctoral level.


Kathryn Schulte, Senior Project Director

With a BA in Behavioral Marketing from the University of Pennsylvania and the Wharton School, Kathryn has nearly 20 years of experience in market research, analysis, operations and management. Kathryn’s client expertise encompasses both qualitative and quantitative methods including consumer, professional and political polling research. Among others, her specific client experience includes Warner-Lambert, Pfizer, Wyeth, Colgate Palmolive, Sunoco, Sony, Disney, ABC News and The Washington Post.


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