Eye Health – Exploring the Blue Light Opportunity Snapshot Report

 

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22 pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

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A Snapshot view into this Topical report...

Natural Marketing Institute (NMI) is pleased to present its 2018 Health and Wellness in America Consumer Trends Snapshot Reports.

Our Snapshot Topical Reports are pulled from our 2018 NMI Syndicated Databases, now in their 19th year, trending and reporting on the new challenges and opportunities in the health and wellness marketplace, based on extensive research of the U.S. general population.

The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 19 years and how these changes may impact the future landscape of the health and wellness industry.

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1 out of 5 consumers are managing some type of eye health or vision issue

Almost 3 out of 5 are concerned about preventing vision issues

Consumers are very open to using supplements for their vision issues

The majority of consumers view supplements as an effective “preventative” or “fix” for vision issues

Only about a third of vision “managers” actually use supplements for vision

Very few consumers are using Lutein and Zeaxanthin, but the majority of users are doing so for eye health

Opportunities for Lutein and Zeaxanthin are growing, in part, due to the aging population risk of blue light emitting devices, the potential for Lutein and Zeaxanthin is far greater

The global number of blue light-emitting device users to reach 5 billion by 2020

Concern is even higher when children are involved

Young consumers are the most concerned, and show highest interest in a supplement

plus much more…

 

NMI’s Global Consumer Databases...
Over 1 Million interviews in 30+ countries

 

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NMI’s Health & Wellness consumer segmentation identifies five distinct segments within the U.S. general population

 

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For more information kindly contact your NMI rep or Maryellen Molyneaux, NMI Managing Partner, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 215-513-7300, ext. 204.

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