Supplements/OTC/Rx: Consumer Supplement Market Landscape

 

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27 pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

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A Snapshot view into this Topical report...

27 pages of current consumer insights with data and analysis, including charts, graphs, illustrations!

Natural Marketing Institute (NMI) is pleased to present its 2018 Supplements/OTC/Rx… Consumer Insights & Trends Snapshot Report.

Our Snapshot Topical Reports are pulled from our 2018 NMI Syndicated Databases, now in their 19th year, trending and reporting on the new challenges and opportunities in the health and wellness marketplace, based on extensive research of the U.S. general population.

As consumers have many alternatives in their search for health, this research analyzes the nutritional/dietary supplement market and also examines the impact of the role over-the-counter and prescription medications play in consumers’ efforts to incorporate a mix of self-care methods into their current lifestyle.

The overall objectives of this research are to explore how consumers perceive dietary supplements, what and why they currently use, and even why they have stopped using certain supplements to provide the insights necessary from which to identify marketplace opportunities and industry challenges.

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Table of Contents

Introduction Overview

NMI Supplements/OTC/Rx Database

Executive Summary

- What's Trending

- Opportunities and Challenges

Five Consumer Segments

- Current, Lapsed and Non-Supplement User Profiles

- Trended Supplement Category Usage

- Trended Overall Supplement Use across Generations

- Trended Supplement Category Use across Millennials and Gen X

- Trended Supplement Category Use across Boomers and Matures

- Supplement Use among Youngest and Oldest Millennials

- Profiles of New Users and Long Term Users

- Average Number of Supplements Used Daily by Generation

- Trended Size of Level of Supplement User (Light, Medium, Heavy)

- Level of Use across Segments

- Level of Use across Supplement Category User

- Trended Multivitamin Use

- Reasons for Decreased Supplement Use

- Profiles of Users Who Have Decreased vs. Increased Users

 

supplements database imageNMI’s Global Consumer Databases...
Over 1 Million interviews spanning 30+ Countries!
Supplements/OTC/Rx Database (SORD) Overview

  • Most comprehensive data and robust data collection vehicle available which examines the intersection of dietary supplements, OTC, and pharmaceuticals
  • Ongoing consumer research among U.S. general population adults
  • Nationally representative sample of the U. S. population statistically valid at 95% confidence level to +/- 1.2%
  • Previously conducted in 2005, 2006, 2009, 2011, 2013 and 2015
  • 2017 research was conducted among 2,000 general population consumers in 3rd quarter of 2017
  • Conducted via on-line methodology

 

NMI’s Health & Wellness consumer segmentation identifies five distinct segments within the U.S. general population

 

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For more information kindly contact your NMI rep or Maryellen Molyneaux, NMI Managing Partner, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 215-513-7300, ext. 204.

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