Whole Living Consumer Segmentation
The Institute's Whole Living Database offers 16 Years of Data, 53,000+ Consumers
Natural Marketing Institute has identified 6 distinct segments in the U.S. adult population, providing marketers with a deeper understanding of how to optimize their strategies based on the most ideal target(s)
Traditionalists
15% of GP
Help Seekers
18% of GP
Que Sera, Seras
19% of GP
Balancers
21% of GP
Proactives
11% of GP
First Adopters
16% of GP