Whole Living Database™

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Whole Living Database™ (WLD), Since 2005, 14 Years of Trending Data, 6 Active Lifestyle Segments!

  • Examines the Role of Aging, 200+ Attitudes, Drivers
  • Physical, Social, Financial, Emotional and other Health Drivers
  • Opportunities across 20+ Industries
  • Whole Living Segmentation

The Whole Living Database Summary Content & Scope

  • Looks beyond physical health across dozens of dimensions
  • Examines general population adults (healthy aging is not just relevant to the aged)

Research is used to:

  • Identify drivers of shifting paradigms
  • Determine unmet needs
  • Explore underlying attitudes
  • Identify marketplace opportunities
  • Discover NMI's proprietary Whole Living (18+) segmentation

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NMI's Whole Living Methodology

  • Quantitative studies since 2005, now with 13 years of trended NMI data based on 50,000+ comprehensive interviews, 6 Active Lifestyle Segments
  • 4th Qtr. 2018 research of U.S. adults comprised of 3,000 general population adults 18+, including Millennials, Gen X, Boomers & Matures
  • Nationally projectable and balanced to U.S. Census data across key demographics: gender, age, income, education, region, and race
  • Statistically significant at the 95% confidence level to +/- 1.5%
  • Conducted via online research methodology

For more information kindly contact your NMI rep or Steve French, NMI Managing Partner, at 215-513-7300, ext. 214 or This email address is being protected from spambots. You need JavaScript enabled to view it.

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