More than a decade of segmentation refinement, validated across Nielsen Solutions, 20+ countries and dozens of products/services, and fueled by robust annual surveys to deliver statistically reliable and accurate consumer segmentation models:

• Health & Wellness
• Sustainability
• Organic
• Healthy Aging (18+)
• Boomers
• Custom Segmentation also available

Segment analysis can be used for:

• Category and brand purchases
• Cross-category purchases
• White space and new concept opportunity development
• Value of potential promotions
• How to identify and reach your target
• Track progress and course correction
• Volume estimates
• Maximizing media planning and placement

NMI's proprietary segmentation classifications are also overlaid on the National Consumer Panel (Nielsen and IRI), Spectra®, BASES® and MRI. They can be overlaid on other panels or client databases on a custom basis.

NMI's segmentation algorithms add value and insight to a full range of activities:

• Qualitative research to provide focused consumer perspectives
• Quantitative research to optimize focus and strategic analysis
• Attitude and lifestyle profiling
• Category and brand purchases-volume and frequency contribution
• Cross-category purchase-basket ring
• White space and new concept opportunity development
• Value of potential promotions
• How to identify and reach your target
• Track progress and course correction
• Communication development and strategy
• Maximizing media planning and placement 

NEW EXPANDED NIELSEN INTEGRATION- Explore more here 

LICENSING

NMI's proprietary segmentation algorithms can be licensed for use within a client's primary qualitative or quantitative consumer research.