Segmentation Algorithms & Panels
More than a decade of segmentation refinement, validated across Nielsen Solutions, 30+ countries and hundreds of products/services, and fueled by robust annual surveys to deliver statistically reliable and accurate consumer segmentation models:
- Health & Wellness Trends Database™ (HWTD)
Since 1999, 20 Years of Data, 69,000+ Consumers, 5 Distinct Segments - Supplements/OTC/Rx Database™ (SORD)
Since 2005, 8 Years of Data, 64,000+ Consumers, 5 Committed Segments - Healthy Aging Database™ (HAD)
Since 2005, 14 Years of Data, 50,000+ Consumers, 6 Active Lifestyle Segments - Sustainability Consumer Trends Database™ (SCTD)
Since 2002, 17 Years of Data, 54,000+ Consumers, 5 Influential Segments - Organic Consumer Trends Database™ (OCTD)
Since 1999, 18 Years of Data, 50,000 Consumers, 4 Unique Segments
*Custom Segmentation also available on all NMI Databases
Segment analysis can be used for:
- Category and brand purchases
- Cross-category purchases
- White space and new concept opportunity development
- Value of potential promotions
- How to identify and reach your target
- Track progress and course correction
- Volume estimates
- Maximizing media planning and placement
NMI's proprietary segmentation classifications are also overlaid on the National Consumer Panel (Nielsen and IRI), Spectra®, BASES® and MRI. They can be overlaid on other panels or client databases on a custom basis.
NMI's segmentation algorithms add value and insight to a full range of activities:
- Qualitative research to provide focused consumer perspectives
- Quantitative research to optimize focus and strategic analysis
- Attitude and lifestyle profiling
- Category and brand purchases-volume and frequency contribution
- Cross-category purchase-basket ring
- White space and new concept opportunity development
- Value of potential promotions
- How to identify and reach your target
- Track progress and course correction
- Communication development and strategy
- Maximizing media planning and placement
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LICENSING
NMI's proprietary segmentation algorithms can be licensed for use within a client's primary qualitative or quantitative consumer research.