More than a decade of segmentation refinement, validated across Nielsen Solutions, 30+ countries and hundreds of products/services, and fueled by robust annual surveys to deliver statistically reliable and accurate consumer segmentation models:

• Health & Wellness Trends Database™ (HWTD)
  Since 1999, 20 Years of Data, 69,000+ Consumers, 5 Distinct Segments
• Supplements/OTC/Rx Database™ (SORD)
  Since 2005, 8 Years of Data, 64,000+ Consumers, 5 Committed Segments
• Healthy Aging Database™ (HAD)
  Since 2005, 14 Years of Data, 50,000+ Consumers, 6 Active Lifestyle Segments
• Sustainability Consumer Trends Database™ (SCTD)
  Since 2002, 17 Years of Data, 54,000+ Consumers, 5 Influential Segments
• Organic Consumer Trends Database™ (OCTD)
  Since 1999, 18 Years of Data, 50,000 Consumers, 4 Unique Segments

*Custom Segmentation also available on all NMI Databases

Segment analysis can be used for:

• Category and brand purchases
• Cross-category purchases
• White space and new concept opportunity development
• Value of potential promotions
• How to identify and reach your target
• Track progress and course correction
• Volume estimates
• Maximizing media planning and placement

NMI's proprietary segmentation classifications are also overlaid on the National Consumer Panel (Nielsen and IRI), Spectra®, BASES® and MRI. They can be overlaid on other panels or client databases on a custom basis.

NMI's segmentation algorithms add value and insight to a full range of activities:

• Qualitative research to provide focused consumer perspectives
• Quantitative research to optimize focus and strategic analysis
• Attitude and lifestyle profiling
• Category and brand purchases-volume and frequency contribution
• Cross-category purchase-basket ring
• White space and new concept opportunity development
• Value of potential promotions
• How to identify and reach your target
• Track progress and course correction
• Communication development and strategy
• Maximizing media planning and placement

NEW EXPANDED NIELSEN INTEGRATION- Explore more Click Here

LICENSING

NMI's proprietary segmentation algorithms can be licensed for use within a client's primary qualitative or quantitative consumer research.