14
Feb 19

NMI Releases New 2019 Supplements/OTC/Rx Consumer Trends & Insights Report

SORD cover 2019

For Immediate Release

HARLEYSVILLE, PA. February, 2019

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NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its

2019 Supplements/OTC/Rx Consumer Trends & Insights Report

New 8th Edition USA Report

Since 2005, NMI’s Biennial Consumer Study devoted to understanding consumer attitudes and behaviors related to Dietary Supplements/OTC/Rx and their impact on market dynamics!

150+ pages of NMI research study supported, current consumer insights with data and analysis, including charts, graphs, illustrations!

This comprehensive report analyzes the dietary supplement market from the consumer perspective uncovering how consumers integrate this mix of self-care methods into their current lifestyle and reveals the motivations and the challenges they encounter in their pursuit of health. 

Many factors are driving multiple categories across the U.S. For example, aging drives condition-specific needs, and increased consumer knowledge and desire for specific product features and benefits drive sustainable, organic, and plant-based options. The need for education and an understanding of the drivers that affect consumer behavior patterns has never been stronger.

The overall objectives of the report are to develop unique and specific consumer insight to maximize client learnings and opportunities in terms of attracting new consumers, increasing compliance and developing compelling messaging and communications strategies.

Some of the topics covered in the report:

  • Current and Forecasted New Trends
  • Consumer Nutrition and Health Goals
  • White space opportunities for supplements and condition management
  • Issues when using supplements among Supplement Users
  • Desire for personalized supplementation
  • Importance ratings of supplement attributes
  • Willingness to pay a premium for certain supplement attributes
  • Market movement towards Plant Based products
  • Plus many others…

 

Report Methodology

  • 2,000+ U.S. adults, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 1.2%
  • Conducted online & Crafted 4th Quarter 2018, Report released February 2019

 

NMI USA Supplements/OTC/Rx Database (SORD)

  • U.S. SORD Trending since 2005, 64,000+ consumers, 5 Committed Segments
  • Research Previously conducted and trended in 2005, 2006, 2009, 2011, 2013, 2015, 2017
  • Trended research also conducted globally in 13 countries
  • Global Health & Wellness Database since 2005, 30+ countries; 169,000+ consumers interviewed

 

To read more on our 2019 Supplements/OTC/Rx Consumer Trends & Insights Report summary click here

For additional Press, Media, or PR info kindly contact Ms. Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it.

30
Jan 19

NMI Joins MISTA as Core Strategic Partner to Create the Future of Food

For Immediate Release

HARLEYSVILLE, PA. January 30, 2019

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Natural Marketing Institute (NMI), a leading marketing consultancy and market research firm specializing in health, wellness, sustainability and healthy aging, has joined MISTA, a new innovation platform for the food industry.

Launched by Givaudan, the global leader in flavors and fragrances, MISTA is an optimizer, enabling start-ups and established corporations to optimize ideas, products, people and investments. “MISTA, which means ‘tasty morsel’ in Sanskrit, is all about the creation of a new business model focused on product innovation and development for the food industry,” explains Scott May, Vice President of Innovation at Givaudan and Head of MISTA, “with the intention and capabilities to create the future of food. We’re extremely pleased to have NMI be part of the dynamic MISTA team.”

From alternative protein, to health and well-being and biotechnology, MISTA helps companies develop new ways of thinking, leading to innovative solutions to the constant challenges in the ever-changing food and beverage industry. MISTA can also help companies, both large and small, with marketing strategy and market research – NMI’s focus since 1990.

Steve French, NMI Managing Partner, states that “the future of the food industry is about the identification and validation of market and consumer trends. We’re excited to add our expertise as a strategic partner with the capabilities from other partners to pioneer new levels of product innovation with MISTA.”

Joining Givaudan as Founding Members of MISTA are Danone, Mars Inc. and Ingredion Inc. as well as a number of strategic partners with world class capabilities from across the food industry, creating an integrated innovation platform.

“Today’s food systems are so complex, and the challenges so large that no single company can address them alone, and that’s where the concept of MISTA really comes to life,” adds Scott.

About NMI

Natural Marketing Institute (NMI) is an international strategic consulting, market research and business development company specializing in the health & wellness, sustainability and healthy aging marketplace. As a leading business consulting and market research firm, NMI assists a range of Fortune 500 and start-up companies across many types of industries. By utilizing a diverse mix of proprietary custom and primary methodologies and comprehensive syndicated data, NMI provides its clients with insightful market analysis and strategic planning surrounding new product opportunities, branding, communications, consumer target identification, sales strategy and strategic business planning.

About MISTA

MISTA has developed an ecosystem of partners with world class capabilities to optimize your ideas, products, people and investments to solve your challenges. MISTA Founding Members include: Givaudan, Danone, Mars Inc. and Ingredion Inc. MISTA Start-up Members include: Wild Type, Geltor, Five Suns Foods, Analytical Flavor Systems, Thimus, Shameless Pets, Sevillana, Drop Water, Pop & Bottle, SunRhize Foods, and The Mochi Mill, LLC. MISTA Strategic Partners include: Pilot R&D, NewEdge, DRCNOW, Fülle, Better Food Ventures, Global RIFF, The March Fund, The Intertwine Group, NMI, and How Good. http://mistafood.com

For additional Press, Media, or PR info kindly contact Ms. Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it.

12
Dec 18

NMI releases New 2019 STATE OF SUSTAINABILITY IN AMERICA 17th Annual Consumer Insights & Trends Report

LOHAS cover 2019

 

For Immediate Release

HARLEYSVILLE, PA. Dec 11, 2018

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NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its

2019 STATE OF SUSTAINABILITY IN AMERICA

17th Annual Consumer Insights & Trends Report

Since 2002, NMI’s annual consumer research study devoted to understanding values & behaviors across health, the environment & corporate social responsibility, & their impact on purchase!

130+ pages of NMI research study supported, current consumer insights with data and analysis, including charts, graphs, illustrations!

This report uncovers insights into how today’s consumer integrates eco-friendliness into their daily life and reveals their motivations and the challenges they encounter in their pursuit to become increasingly aligned with a more sustainable lifestyle.

NMI’s insights assist you to better understand the ever-evolving world of environmentally-friendly, sustainable, socially conscious, and healthy products and services. In fact, sustainability-related benefits are showing growth in a number of categories across the consumer landscape.  Their growth is due in part to the fact that many products and services now come with fewer and fewer trade-offs, and consumers continue to gravitate toward brands that help them live healthfully and sustainably.

This report provides a comprehensive overview of where the current sustainable marketplace stands, in addition to...

  • NMI’s Top 10 Consumer Sustainability Trends Forecasting for 2019
  • The return on investment of companies’ sustainability initiatives
  • How segments within society view sustainability differently and what motivates this differentiation
  • Consumer insights regarding the health of the planet and what issues resonate most
  • Consumer alignment with sustainable food benefits
  • The impact of Millennials
  • New ways to reach and impact the new breed of ethical consumers
  • And much more

Report Methodology

  • 3,000 U.S. adults, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 1.2%
  • Conducted online & Crafted 4th Quarter 2018, Report released January 2019

NMI USA LOHAS Sustainability Database

  • U.S. Trending since 2002, 54,000+ consumers, 5 Influencial Segments 
  •   
  • Globally since 2005, 23 countries; 150,000+ consumers interviewed

To read more on our LOHAS Sustainability report summary click here

For additional Press, Media, or PR info kindly contact Ms. Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it.

29
Jun 18

NMI/Johnson and Johnson Releases New Fragrance Report

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For Immediate Release

HARLEYSVILLE, PA. June 2018

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NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, in collaboration with Johnson and Johnson Consumer Inc., is pleased to present its NMI /Johnson and Johnson Consumer Inc. Fragrance report

MYTHS & MISCONCEPTIONS

Understanding Fragrance-Free Personal Care

Deciphering consumer perceptions about fragrance and the growth of fragrance-free personal care products

Abstract

The use of fragrance can be an important purchase driver in many consumer product categories, especially personal care. Fragrances and scents are thought to provide an emotional connection to a product and higher brand engagement. Over the last decade, increasing scrutiny of many ingredients has consumers expressing concern that fragrance compounds may be responsible for potential sensitivities or reactions and that they should be avoided. These perceptions are causing consumers to increasingly seek out products that are free of fragrances, and as a result, the fragrance-free product category has seen growing momentum for the last five years.

To gain insight on how this segment is evolving and what ingredients might be of true concern, Johnson and Johnson Consumer Inc. partnered with the Natural Marketing Institute on a multi-phase research project. The first phase, in 2015, provided insight into important attributes for personal care products and the role of fragrance. The datamining revealed fragrance issues were less important than efficacy, value, and brand trust. The second phase, presented here, set out to understand how and why shoppers choose fragrance-free, and to ascertain the prevalence of fragrance allergies and sensitivities and how much personal care products, with or without fragrances, are impacting these conditions.

The data confirms that there are broad misconceptions about fragrance ingredients and a lack of understanding about existing regulatory measures to restrict use of known allergens. Furthermore, the data suggests that current concerns about all fragrance compounds may be exaggerated by special interest groups who may lack an overall understanding of what really constitutes a fragrance compound. The findings confirm that many consumers are using products labeled as fragrance-free that actually contain fragrance ingredients, while few report adverse reactions.

These issues represent both challenges and opportunities for industry to provide better understandings of the connection between fragrance and sensitivity, more clarity on existing regulatory efforts, and additional transparency in labeling and marketing. Although there are both natural and synthetic ingredients that can cause allergies or sensitivities, there are also many safe and functional ingredients that can be enjoyed by a majority of consumers. It makes more sense to identify the problematic ingredients than to brand all fragrance compounds as suspect.

  • An overview of the fragrance-free market
  • Project details and methodology
  • Background on understanding fragrance in personal care products
  • Insights into the gap between consumer perception and reality

For additional Press, Media, or PR info kindly contact Ms. Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it.

07
Feb 18

NMI releases New 19th Annual Consumer Report, 2018 HEALTH & WELLNESS TRENDS IN AMERICA

HWTR cover 2018 1

For Immediate Release

HARLEYSVILLE, PA. February 2018

nmi logo

NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its

19th Annual Consumer Report
2018 HEALTH & WELLNESS TRENDS IN AMERICA

139 pages of current consumer insights with trended data and analysis, including charts, graphs, illustrations!

This report, now in its 19th year, reports on the new challenges and opportunities in the Health and Wellness marketplace, based on extensive research of the U.S. general population. This research uncovers insights into how today’s consumer integrates health and wellness into their lifestyle and reveals their motivations and the challenges they encounter in their pursuit of health.

Maryellen Molyneaux, NMI Managing Partner, states "with the range of new products built on health and wellness platforms comes a complex array of consumer attitudes, the need for education, and an understanding of the consumer drivers that will affect consumer behavior patterns. This report further discusses how consumers are making purchase decisions based on a new set of values-based qualities from fair trade to sustainably-grown.  In addition, it provides an understanding of the role that technology and the desire for convenience play in the health marketplace.

The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 19 years and how these changes may impact the future landscape of the health and wellness industry".

Some of the topics & insights covered in this report include:

  • Segment profiles highlighting the mainstreaming of health and wellness and the emergence of new health leaders
  • The emerging connection between convenient health and technology
  • The increased importance of values-based attributes driving purchase decisions
  • Expansion opportunities for protein
  • How consumers are balancing the good and the bad content
  • Impact of Millennials in the health and wellness space
  • Plus much more...

NMI's USA 2018 Health and Wellness USA Consumer Segmentation... 19 years of Consumer insights and trending, 66,000+ interviews, 5 Segments in our USA database!

To read our Health and Wellness report summary click here or to download a printable pdf of the report cover click here

For additional Press, Media, or PR info kindly contact Ms. Dana Marinari at This email address is being protected from spambots. You need JavaScript enabled to view it.

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