Aug 15

NMI Releases New 11th Edition Consumer Report 2015 Spectrums of Healthy Aging in America

8-6-15 spectrums of healthy aging pr

For Immediate Release

HARLEYSVILLE, PA. August 2015. NMI, a leading global research, strategic consulting and intelligence provider, is pleased to release its 11th Edition Consumer Report: 2015 Spectrums of Healthy Aging in America.  This report examines "healthy aging" with unique perspectives on the motivations, challenges and opportunities across a wide array of dimensions that consumers encounter in their pursuit of a healthier lifestyle.

Steve French, NMI Managing Partner, offers "this report reveals how the "health tide" is rising across all generations of the American population driven in part by dissatisfaction with the healthcare system, mixed media messages, information overload, a renewed sense of self-responsibility and a desire to take control in an environment where independence is a coveted state.  In addition, this rising tide is not being driven solely by the aging population.  Instead, it is being embraced across the entire demographic spectrum, prompting the need for a plethora of products and services across many industries to provide healthy aging solutions to even the youngest generations – an imperative that requires a mind shift from the current focus on the aged."

"However, while this renewed sense of self-responsibility is fueling a desire to take control of all aspects of consumers' lives, at times, many are falling short of their goals.  In essence, a gap oftentimes exists in what consumers believe they should do and what they actually do, where lack of understanding, lack of resources, and fluctuating commitment to healthy aging behaviors all play a role."

2015 Spectrums of Healthy Aging in America covers over 30 dimensions of healthy aging and the opportunities that exist to help consumers translate their aspirational attitudes into actual behaviors, thereby lessening the 'say/do' gap and driving them to a healthier lifestyle path. Some topics include...

  • Analysis across a broad spectrum of market sectors beyond just physical health, including financial, technology, cognitive and social
  • Opportunities based on consumers' unmet needs
  • Generational differences, including ways to engage Millennials
  • Interest in a new range of products and services to fit emerging needs
  • NMI's Healthy Aging consumer segmentation as "not one size fits all"

Over 130 pages of new research on consumer need states, attitudes, behavior patterns and opportunities including data, charts, graphs, analysis, commentary, and more!

NMI's Report Project Methodology

  • Quantitative study since 2005, now with 10 years of trended NMI data based on 30,000+ comprehensive interviews
    • January 2015 research of  U.S. adults comprised of over 3,00 general population adults 18+, including Millennials, Gen X, Boomers and Matures
  • Nationally projectable and balanced to U.S. Census data across key demographics: age, income, education, sex, region, and race
  • Statistically significant at the 95% confidence level to +/- 1.5%
  • Conducted via online research methodology

For more information on this report click here or contact Steve French, NMI Managing Partner, at This email address is being protected from spambots. You need JavaScript enabled to view it. or 215-513-7300, ext. 214.

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