The Natural Marketing Institute Releases its 2023 Health & Wellness Trends in America Report

October 11, 2023 – The Natural Marketing Institute (NMI) is pleased to announce the release of its highly anticipated 2023 Health and Wellness Trends in America Report, now in its 23rd year of publication. This comprehensive report delves into the health and wellness marketplace and its consumers, offering valuable insights derived from extensive research of the U.S. general population.

This year’s report explores consumer attitudes and behaviors related to healthy living and the health and wellness marketplace as a whole. It provides a deep understanding of how today’s consumers are integrating health and wellness into their lives, shedding light on their motivations and the challenges they face in their pursuit of a healthier and more balanced lifestyle.

The past few years have presented unprecedented challenges, including a global pandemic, economic turbulence, historically high inflation, and global political turmoil. As a result, consumers are reevaluating their priorities and adopting innovative behaviors aligned with a more thoughtful, sustainable, and healthier way of life. It is important to note that some shifts in attitudes and behaviors observed in this report may be reactive responses to current events, while others are indicative of more permanent changes.

The key objectives of this research are to:

  1. Provide insights into how consumer attitudes and behaviors toward health and wellness have evolved over recent years.
  2. Illuminate how these changes may impact the future landscape of the health and wellness industry.
  3. Examine the methods consumers employ to maintain their health across various aspects of their lives, including financial security, mental well-being, stress management, and environmental responsibility.

The need for an understanding of consumer drivers affecting behavior patterns has never been more crucial, particularly as health and wellness permeate every facet of consumers’ lives, expanding platforms for health marketing.

A Glimpse into the Report:

  • The effect of inflation on consumer behavior
  • The impact of financial status on health status
  • The value of the Institute’s segment profiles for impactful targeting
  • Shifting shopping patterns: private label and dollar stores
  • The interrelationship of conditions managed
  • The growing role of sustainability toward product purchase
  • Brick & mortar vs. online shopping
  • Plus, much more….

These are just a few highlights from a report that promises to be an invaluable resource for businesses and organizations operating in the health and wellness sector.

About The Natural Marketing Institute (NMI):

The Natural Marketing Institute (NMI) is a pioneering force in health and wellness consumer insights. Building on our merger with Research America, Inc. in July 2020, NMI now offers an extended suite of capabilities. These include access to web panel, telephone and web-based data collection, qualitative facilities, sensory, and new product testing labs, in addition to our renowned strategic consulting services. Our arsenal also includes proprietary custom methodologies and syndicated databases that encompass over 1 million consumer interviews spanning across more than 30 countries, trended over two decades.

To obtain a copy of the 2023 Health and Wellness Trends in America Report, click here

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