SwipeRightTM
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Insight Product - Ad Test Tool
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SwipeRight incorporates advanced predictive analytics and wisdom of crowds to directly measures both consumers' implicit, emotional and explicit, rational responses.
![Picture2 Picture2](https://nmisolutions.com/wp-content/uploads/2020/11/Picture2.png)
SWIPE
Binary variable that indicates the
absolute likeability of the stimuli
CHOOSE
A Paired Comparison or a conjoint
style simulator that can measure
product preference or used to
determine purchase interest
EXPLAIN
Deeper Understanding of Consumer
Likes & Dislikes through Heat Mapping
and Open Ends
REACTION TIME
Each approach measures the time it takes to complete one task from the moment the stimulus appears (Measures conviction)