SwipeRightTM
Insight Product - Ad Test Tool
SwipeRight incorporates advanced predictive analytics and wisdom of crowds to directly measures both consumers' implicit, emotional and explicit, rational responses.
SWIPE
Binary variable that indicates the
absolute likeability of the stimuli
CHOOSE
A Paired Comparison or a conjoint
style simulator that can measure
product preference or used to
determine purchase interest
EXPLAIN
Deeper Understanding of Consumer
Likes & Dislikes through Heat Mapping
and Open Ends
REACTION TIME
Each approach measures the time it takes to complete one task from the moment the stimulus appears (Measures conviction)
SwipeRightTM is a cutting-edge methodology for testing stimulus advertising, product concepts, imagery, and packaging, just to name a few. By employing a form factor that many respondents are familiar with (i.e. Tinder), respondent fatigue is reduced so more options can be evaluated faster. SwipeRightTM also leverages advanced predictive analytics and the wisdom of crowds to evaluate the immediate emotional appeal which is an important predictor of in-market performance. Adding SwipeRightTM to your existing studies concept ad test creates a methodology that is more robust and more actionable than traditional testing alone.
