Health and Wellness

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% consumers indicating ‘high in protein’ is a VERY important attribute in their decision to purchase food and beverage products

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Boomer females and Mature
females rate protein as significantly
more important than their male
counterparts

Since 1999, 23 Years of Data, 69,000+ Consumers, 5 Distinct Segments

For more information on the Institute's Health and Wellness Consumer Trends Database

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