Health and Wellness
![health_wellness_knows_consumers health_wellness_knows_consumers](https://nmisolutions.com/wp-content/uploads/2021/05/health_wellness_knows_consumers.jpg)
% consumers indicating ‘high in protein’ is a VERY important attribute in their decision to purchase food and beverage products
![health_counter health_counter](https://nmisolutions.com/wp-content/uploads/2020/11/health_counter.jpg)
Boomer females and Mature
females rate protein as significantly
more important than their male
counterparts