Custom Segmentation

Define consumers by classifying the target population into distinct subgroups based on product usage, attitudes, values, other lifestyle aspects.
Identify the most promising audiences, their motivations and drivers that suggest messages that will resonate and appeal
Combine behavioral, occasion and attitudinal dimensions
Develop custom segmentation through a combination of advanced statistical techniques including factor analysis, cluster analysis, and discriminant functions
Develop custom quantitative typing tools for use in future survey work