Custom Segmentation
![lens_quantitative_custom_segmentation_image custom segmentation](https://nmisolutions.com/wp-content/uploads/2021/05/lens_quantitative_custom_segmentation_image.jpg)
Custom Segmentation
![lens_quantitative_custom_segmentation_img2 lens_quantitative_custom_segmentation_img2](https://nmisolutions.com/wp-content/uploads/2020/12/lens_quantitative_custom_segmentation_img2.jpg)
Added value- the Institute segment overlay at no additional cost e.g., Health & Wellness Consumer Segments
WELL BEINGS: 30%
- Most health pro-active
- Healthy eating a priority
MAGIC BULLETS: 23%
- Lower commitment to healthy lifestyle
- Quick, easy solutions
EAT, DRINK & BE MERRYS: 13%
- Least health active
- Little health motivation
![lens_quantitative_custom_segmentation_img1 lens_quantitative_custom_segmentation_img1](https://nmisolutions.com/wp-content/uploads/2020/12/lens_quantitative_custom_segmentation_img1.jpg)
FOOD ACTIVES: 10%
- Mainstream Healthy
- Self-directed balance
FENCE SITTERS: 24%
- 'Wannabe' healthy
- Quick, easy solutions
![bannerlens research tools - lens](https://nmisolutions.com/wp-content/uploads/2021/05/bannerlens.png)