Brand Equity, A&U, Trackers
- Track changes in the customer market (weekly, monthly, quarterly, annually)
- Track brand or category:
- Awareness
- Attitudes
- Brand Equity
- Competition
- Changes in customer needs
- Image/Perception
- Usage
- Identify opportunities to expand reach, attract new consumers, improve product positioning, and optimize product and service features
- Discover decision tree hierarchy of most important attributes for brand communications
- Measure your brand loyalty
- Track improved performance perceptions across the most important attributes
