Brand Equity, A&U, Trackers

brand equity
  • Track changes in the customer market (weekly, monthly, quarterly, annually)
  • Track brand or category:
  • Awareness
  • Attitudes
  • Brand Equity
  • Competition
  • Changes in customer needs
  • Image/Perception
  • Usage
  • Identify opportunities to expand reach, attract new consumers, improve product positioning, and optimize product and service features
  • Discover decision tree hierarchy of most important attributes for brand communications
  • Measure your brand loyalty
  • Track improved performance perceptions across the most important attributes
research tools - lens