Data Mining & Custom Analysis

database

YOU CHOOSE THE SPECIFIC CONSUMER GROUPS AND TOPICS:

Extract useable data insights, generate new ideas, support current activities, and maximize opportunities!

YOUR CUSTOMIZED ANALYSIS CAN INCLUDE:

  • Product/category usage trends
  • Consumer target profiling
  • White space analysis
  • Product driver/attribute analysis
  • Communications strategy
  • Corporate social responsibility strategy
  • Health/medical conditions
  • Channel shopping patterns
  • Lifestyle and topical interests
  • 1000's of other topics... designed to meet your needs

INTEGRATING CONSUMER INTELLIGENCE OFFERS KEY BENEFITS:

  • Consumer lifestyle Segmentations and Segments are research supported
  • Consumer profiles spotlight understandings, behaviors, loyalties and more.
  • Identify opportunities for new brands, categories, or existing products.
  • These profiles will be key to your insights, maximizing strategies, and ROI.

6 USA CONSUMER DATABASES:

USA Health & Wellness Trends DatabaseTM (HWTD),

Since 1999, 23 Years of Data, 69,000+ Consumers, 5 Distinct Segments

 

USA Supplements/OTC/Rx DatabaseTM (SORD),

Since 2005, 17 Years of Data, 67,000+ Consumers, 5 Committed Segments

USA Sustainability Consumer Trends DatabaseTM (SCTD),

Since 2002, 20 Years of Data, 57,000+ Consumers, 5 Influential Segments

USA Whole Living DatabaseTM (WLD),

Since 2005, 16 Years of Data, 53,000+ Consumers, 6 Active Lifestyle Segments

The Institute Segmentations are Activated across all Nielsen Solutions & other Global Data vendors