HUTS & CLTSTM
Our Innovation Methodologies
In home (HUT) and centrally located (CLT) consumer evaluations of products to understand usage behavior, satisfactions and frustrations about product performance
Central Location Testing (CLTs) & Home Usage Testing (HUTs)
Central Location Testing
Consumer degree of liking for stimuli using a scaling system such as the 9-pt hedonic scale
An important component of product optimization, CLT's can explore:
- Sequential monadic, Monadic, Protomonadic
- In booth evaluation of products
- In kitchen evaluation of products
- Concept evaluation
- Package evaluation
- Shelf set evaluation
- Activity based — exercise CLT, product prep CLT
- Exit attitude and behavior questions
- Price Value impressions
- Post taste focus groups
- Branded or blind
Home Usage Testing
Allows the consumer to see touch, and use the products as they typically would in their own environment and with their typical behavior.
In home consumer evaluations of products to understand usage behavior, satisfactions and frustrations about product performance
Critical for products that have a specific usage behavior and/or occasion:
- Can be conducted nationally or globally
- Qualitative or Quantitative
- Online questionnaires
- Smartphone videos