2024 Health and Wellness Consumer Trends in America Report

Introduction

The 2024 Health and Wellness Trends in America Report, now in its 24th year, reports on the health and wellness marketplace and its consumers, based on extensive research of the U.S. general population. It uncovers insights into how today’s consumer integrates health and wellness into their life and the motivations and challenges they encounter in their pursuit to become increasingly aligned with a healthier and more balanced lifestyle.

Over the past several years, the population has been confronted with international crises, economic uncertainty and a global pandemic and in the midst of an unsettled and unpredictable future, consumers are seeking balance across all aspects of their health.  In effect, they are taking inventory of their past behaviors and realizing that health and wellness is more of a dynamic process of change and growth – an interconnected state of physical, mental, financial and social well-being – not merely the absence of health issues or medical conditions. Consumers’ increased awareness that their health is dependent on a plurality of dimensions is prompting a reorganization of priorities and behaviors aligned with a more thoughtful, sustainable and healthier lifestyle in order to attain better balance and promote a healthier well-being.

The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past several years and how these changes may impact the future landscape of the health and wellness industry.  Even further, the methods consumers use to maintain their health span all aspects of consumers’ lifestyles from financial security and a positive mental attitude to stress management and keeping the earth healthy, expanding platforms for health marketing.