Quantitative Testing: Advertising and Messaging
Assess lift provided by test communication over current brand impression and competition.
- Use full video, roughs, storyboards, print
- Measures of communication
- Attitude shift
- Persuasion versus competition
- Pre- or post-launch
- Recall
- Driver Analysis and full diagnostics
- Feedback on current effectiveness
- What you need to do to strengthen
effectiveness
Individual Component Testing:
features of the communication can be individually tested to learn how much each contributes to lift by adding Rating Sets of specific features, benefits or specific content.
Cross-segment insights identifies most effective messages across groups
- Message testing reveals What Works? and What Doesn't Work?
