Strategic Consulting Services
WHAT WE DO
Strategic Consulting Services & Custom Research Since 1990
- Brand strategy/positioning/expansion
- Concept development/validation
- Innovation, ideation and prioritization
- Target identification & strategies
- Market assessment and industry/sector sizing
- Syndicated data, million+ consumers, 30+ countries
- Custom segmentations activated across
all Nielsen Solutions
HOW WE SERVE
We Partner with our Clients to Understand & Apply the Broadening Consumer Need States & Opportunities
- Since 1990 the Institute has tracked health & sustainability on a global basis, examining the intersection of these two dynamic market drivers across more than 100 categories.
- We serve our clients utilizing this extensive knowledge within health and sustainability across categories and geographies to enhance their innovation and new business development.
- Our work tracks and predicts the changes in consumer attitudes and behaviors across food, beverage, personal care, household products, supplements, indulgent as well as healthy categories, home, energy, environment, apparel. auto & more.
USA & GLOBAL PROPRIETARY CONSUMER INTELLIGENCE DATABASES*
Syndicated Data, 1 Million+ Consumers, 30+ Countries
USA Health & Wellness Trends Database™ (HWTD),
Since 1999, 23 Years of Data, 69,000+ Consumers, 5 Distinct Segments
USA Sustainability Consumer Trends Database™ (SCTD),
Since 2002, 20 Years of Data, 57,000+ Consumers,
5 Influential Segments
USA Supplements/OTC/Rx Database™ (SORD),
Since 2005, 17 Years of Data, 67,000+ Consumers,
5 Committed Segments
USA Organic Consumer Trends Database™ (OCTD),
Since 1999, 22 Years of Data, 50,000+ Consumers,
4 Unique Segments
USA Whole Living Database™ (WLD),
Since 2005, 16 Years of Data, 53,000+ Consumers,
6 Active Lifestyle Segments
Global Health & Sustainability Database™ (GHSD)
Since 2005, 17 Years of Data, 700,000+ Consumers
Health & Sustainability Unique Segments
*Segmentations are Activated across all NielsonIQ Solutions & other Global Data Vendors
PROPRIETARY RESEARCH TOOLS
lensTM Primary Qualitative & Quantitative Expertise is All-inclusive
Forecast Future Consumer Behavior
- State-of-the-art Technologies
- Future Outlook Across Your Categories
- Identify Growth Opportunities Across
Categories, Occasions, Brands - Psychographic, Demographic, Scientific,
Social & Macroeconomic Influences
Innovation & Ideation Services
- Creativity is about new ideas & Innovation is the profitable implementation of these ideas
- Consulting Services Identify opportunities with Healthy Lifestyle consumers!
CONSUMER INTELLIGENCE
"Not just a data provider or research group... a trusted partner in growing your business"
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