2023 Health and Wellness Consumer Trends in America

Introduction

The 2023 Health and Wellness Trends in America Report, now in its 23rd year, reports on the health and wellness marketplace and its consumers, based on extensive research of the U.S. general population. This research examines consumer attitudes and behaviors toward healthy living and the health and wellness marketplace as a whole.   In addition, it uncovers insights into how today’s consumer integrates health and wellness into their life and the motivations and challenges they encounter in their pursuit to become increasingly aligned with a healthier and more balanced lifestyle.

The past few years have been challenging for consumers. They have had to deal with a global pandemic, a turbulent economy, historically high inflation and global political turmoil. In response, consumers are taking inventory and realizing that aspects of their previous way of life may be unsustainable, which is prompting a reorganization of priorities and formation of innovative behaviors realigned with a more thoughtful, sustainable and healthier lifestyle.  Therefore, when viewing trends within this report, it is important to note that some shifts in attitudes and behaviors may be reactive responses to current events while others have staying power and may be more permanent shifts. 

The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past several years and how these changes may impact the future landscape of the health and wellness industry.  Even further, the methods consumers use to maintain their health span all aspects of consumers’ lifestyles from financial security and a positive mental attitude to stress management and keeping the earth healthy, expanding platforms for health marketing. Therefore, the need for an understanding of consumer drivers that affect behavior patterns has never been stronger.