Whole Living
While consumers rate many aspects of their health as very important, mental and physical health are of primary importance
% general population indicating the following health-related issues
are VERY IMPORTANT in their life today
Mental/brain health
Physical health
Having enough money for healthcare expenses
Having enough energy to do what I want to do
Emotional health
Getting enough sleep
Preventing certain diseases or health conditions
Maintaining proper weight
Finding ways to manage/relieve stress
Eating a healthy and nutritious diet
Source: The Institute's 2019 Whole Living Database
Understanding which issues are becoming more important to consumers reveals opportunities for industries positioned in the health and wellness space
Whole Living Segmentation (18+) identifies 6 Active Lifestyle Segments in the U.S. adult population, which provides deeper understanding of targeting opportunities.