Sustainability Database: US and Global Market Research

U.S. Sustainability Database

200+ LOHAS-related attitudes, drivers to consumer behavior
Usage patterns and purchase influences across industries, product categories and brands
Behavior/demos related to green activities, including memberships and non-profit donations
Information sources

Quantifies the size of the consumer market for environmentally and socially responsible products and services
Measures the importance of environmental responsibility and societal issues as well as corporate social responsibility
Explores environmentally conscious behavior
Determines consumer usage of sustainable products and services and quantifies purchase criteria
Annual tracking study in U.S. since 2002 and globally since 2005

3,000 U.S. adults in 2021, nationally projectable to the US. adult population and accurate at the 95% confidence level to +/- 1.2%
Conducted online
Fielded October 2020

200 LOHAS-related attitudes, drivers to consumer behavior
Usage patterns across industries, product categories and brands
Behavior/demos related to green activities, including memberships and non-profit donations
Information sources

Annual tracking study in U.S. since 2002 and globally since 2005
Quantifies the size of the consumer market for environmentally and socially responsible products and services
Measures the importance of environmental responsibility and societal issues as well as corporate social responsibility
Explores environmentally conscious behavior
Determines consumer usage of green products and services, entry points and barriers
Conducted via on-line methodology
Projectable to the adult population of each country
Conducted in 23 countries; 150,000+ consumers interviewed