Consumer Segmentation
Custom consumer segmentation of syndicated databases based on your specific needs.
YOU CHOOSE THE SPECIFIC CONSUMER GROUPS AND TOPICS:
Extract useable data insights, generate new ideas, support current activities, and maximize opportunities!
INTEGRATING CONSUMER INTELLIGENCE OFFERS KEY BENEFITS:
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Consumer lifestyle Segmentations and Segments are research supported.
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Consumer profiles spotlight understandings, behaviors, loyalties and more.
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Identify opportunities for new brands, categories, or existing products.
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These profiles will be key to your insights, maximizing strategies, and ROI.
CUSTOMIZED ANALYSIS CAN INCLUDE:
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Product/category usage trends
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Consumer target profiling
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White space analysis
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Product driver/attribute analysis
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Communications strategy
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Corporate social responsibility strategy
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Health/medical conditions
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Channel shopping patterns
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Lifestyle and topical interests
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1000's of other topics... designed to meet your needs
USE DATA, ANALYSIS & CONSULTING ACROSS MULTIPLE APPLICATIONS:
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Strategic Plan Development
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Consumer and Shopper Insights
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Concept/Opportunity Identification
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Ad hoc Initiatives
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Channel Insights
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Trend Tracking/Modeling
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Consumer Targeting
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Analysis across the Value Chain - Ingredient, Packaging, Brand, Retail
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Sales Materials
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Marketing Campaigns
OUR SUBSCRIPTION MENU - OPTIONS TO MEET YOUR NEEDS!
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Custom ad hoc data analysis...
When you need it, How you want it -
Onsite consulting...
tailored to meet your needs -
Presentations
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Webinars
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Published Reports
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Custom Reports, Profiling
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Data tables
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Proprietary question space in annual database surveys
INTEGRATING CONSUMER INTELLIGENCE OFFERS KEY BENEFITS
Our team of experienced Consumer analysts and Business specialists are here to support you!
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- Consumer Segmentations are research-supported and trended over 23 years.
- Consumer profiles spotlight understandings, behaviors, loyalties, and more.
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