Consumer Segmentation
Custom consumer segmentation of syndicated databases based on your specific needs.
YOU CHOOSE THE SPECIFIC CONSUMER GROUPS AND TOPICS:
Extract useable data insights, generate new ideas, support current activities, and maximize opportunities!
INTEGRATING CONSUMER INTELLIGENCE OFFERS KEY BENEFITS:
Consumer lifestyle Segmentations and Segments are research supported.
Consumer profiles spotlight understandings, behaviors, loyalties and more.
Identify opportunities for new brands, categories, or existing products.
These profiles will be key to your insights, maximizing strategies, and ROI.
CUSTOMIZED ANALYSIS CAN INCLUDE:
Product/category usage trends
Consumer target profiling
White space analysis
Product driver/attribute analysis
Communications strategy
Corporate social responsibility strategy
Health/medical conditions
Channel shopping patterns
Lifestyle and topical interests
1000's of other topics... designed to meet your needs
USE DATA, ANALYSIS & CONSULTING ACROSS MULTIPLE APPLICATIONS:
Strategic Plan Development
Consumer and Shopper Insights
Concept/Opportunity Identification
Ad hoc Initiatives
Channel Insights
Trend Tracking/Modeling
Consumer Targeting
Analysis across the Value Chain - Ingredient, Packaging, Brand, Retail
Sales Materials
Marketing Campaigns
OUR SUBSCRIPTION MENU - OPTIONS TO MEET YOUR NEEDS!
Custom ad hoc data analysis...
When you need it, How you want itOnsite consulting...
tailored to meet your needsPresentations
Webinars
Published Reports
Custom Reports, Profiling
Data tables
Proprietary question space in annual database surveys
INTEGRATING CONSUMER INTELLIGENCE OFFERS KEY BENEFITS
Our team of experienced Consumer analysts and Business specialists are here to support you!
- Consumer Segmentations are research-supported and trended over 23 years.
- Consumer profiles spotlight understandings, behaviors, loyalties, and more.