Natural Marketing Institute’s 22nd Annual Consumer Report – Market Research Sustainability Trends and Consumer Insights for 2024
Natural Marketing Institute (NMI), a renowned leader in market research outsourcing for sustainable health and wellness, is delighted to announce the release of its 22nd Annual Consumer Report, titled “2024 State of Sustainability in America.” This latest report upholds Natural Marketing Institute’s tradition of exploring consumer values and behaviors pertaining to health, the environment, and corporate social responsibility. It provides unparalleled insights into sustainable market trends, further solidifying NMI’s commitment to delivering valuable information in the realm of health and wellness research.
Introduction: 22 Years of Sustainability Insights
Natural Marketing Institute’s 2024 State of Sustainability in America Report provides a comprehensive overview of the dynamic marketplace for sustainable products and services. The report explores consumer mindsets, expectations of corporate behavior, and attitudes toward environmental and social issues. It also uncovers consumer motivations and the challenges they encounter in adopting a more sustainable lifestyle.
Navigating Challenging Times: Consumer Expectations and Accelerated Sustainability Ideals
Despite global challenges such as social unrest, economic uncertainties, and concerns over future pandemics, the report uncovers evidence of the increasing acceleration and importance of sustainable ideals in consumers’ minds. Data indicates that consumers not only prioritize sustainability but also expect governments and companies to champion sustainable initiatives, even during challenging times, in order to protect the planet and its inhabitants
Key Highlights of the 2024 Report:
- Consumer insights on planetary health and their prioritized sustainability issues
- Concerns regarding global warming and planetary survival
- Diverse perspectives on sustainability across societal segments and the motivating factors behind these differences
- Consumer behaviors adopted and challenges faced in embracing a more sustainable lifestyle
- Attitudes toward plastic waste and packaging
- Interest in corporate sustainability initiatives and their impact on purchasing decisions
- The growing popularity of natural and organic products
To access the insights and trends revealed in the 2024 State of Sustainability in America Consumer Report, please click here
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About Natural Marketing Institute (NMI):
Natural Marketing Institute is a global leader in market research outsourcing, specializing in providing comprehensive insights into consumer values and behaviors related to health, the environment, and corporate social responsibility. With a legacy spanning over two decades, NMI remains dedicated to understanding and analyzing the ever-evolving landscape of sustainable consumption.