Sustainability Press Release- Natural Marketing Institute releases its 2022 State of Sustainability in America Consumer Insights and Trends Report

Newtown Square, PA. January 26, 2022 – Sustainability Press Release

Sustainability Press Release update from Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 2022 State of Sustainability in America Consumer Insights and Trends Report. This report is the 20th annual U.S. report Natural Marketing Institute has published on the state of the sustainability market. 

The 2022 State of Sustainability in America Consumer Trends and Insights Report measures and describes the marketplace for sustainable products and services, the consumers who use them, consumers’ expectations of corporate behavior, and attitudes toward environmental and social issues. In addition, it uncovers consumer motivations and the challenges they encounter in their pursuit to become increasingly aligned with a more sustainable lifestyle.

While some challenges may exist regarding the relevance of sustainability in a world which appears to have been turned on its end, many of the latest findings provide evidence that sustainable ideals and attitudes have taken on a higher level of acceleration and importance in consumers’ mindset. 

In addition, there appears to be evidence that the COVID-19 pandemic may have ignited a stronger conviction towards environmental protection and sustainable behaviors as the fragility and interconnectedness of the human and planetary condition has been made more apparent than ever.

Our findings reveal consumers are clearly showing more sophistication within the realm of sustainability – with a greater understanding of its breadth, depth, and implications, and they pick the elements that mean the most to them. In this year’s research, we are finding a heightened awareness and concern over the planet’s health, which appears to be causing shifts in consumer behaviors. Instead of adopting environmentally-friendly behaviors for more self-directed and personal benefits, consumers look outward to the environment around them and realize they have to take a bigger part in fixing the ills disrupting planetary health.  

Report Methodology:

  • 4,071 U.S. adults in 2021, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 1.2%
  • Conducted online
  • Fielded October 2021
  • Report released January 2022

The Natural Marketing Institute merged with Research America, Inc. in July 2020. This acquisition expanded the Institute’s capabilities to include access to web panel, telephone and web-based data collection, qualitative facilities and sensory, and new product testing labs in addition to the strategic consulting services, proprietary custom methodologies and syndicated databases that include over 1 million consumer interviews in over 30 countries, trended for more than 20 years.

To view the 2022 State of Sustainability in America Consumer Insights & Trends Report, click here