NMI Joins MISTA as Core Strategic Partner to Create the Future of Food

For Immediate Release

HARLEYSVILLE, PA. January 30, 2019

Natural Marketing Institute (NMI), a leading marketing consultancy and market research firm specializing in health, wellness, sustainability and healthy aging, has joined MISTA, a new innovation platform for the food industry.

Launched by Givaudan, the global leader in flavors and fragrances, MISTA is an optimizer, enabling start-ups and established corporations to optimize ideas, products, people and investments. “MISTA, which means ‘tasty morsel’ in Sanskrit, is all about the creation of a new business model focused on product innovation and development for the food industry,” explains Scott May, Vice President of Innovation at Givaudan and Head of MISTA, “with the intention and capabilities to create the future of food. We’re extremely pleased to have NMI be part of the dynamic MISTA team.”

From alternative protein, to health and well-being and biotechnology, MISTA helps companies develop new ways of thinking, leading to innovative solutions to the constant challenges in the ever-changing food and beverage industry. MISTA can also help companies, both large and small, with marketing strategy and market research – NMI’s focus since 1990.

Steve French, NMI Managing Partner, states that “the future of the food industry is about the identification and validation of market and consumer trends. We’re excited to add our expertise as a strategic partner with the capabilities from other partners to pioneer new levels of product innovation with MISTA.”

Joining Givaudan as Founding Members of MISTA are Danone, Mars Inc. and Ingredion Inc. as well as a number of strategic partners with world class capabilities from across the food industry, creating an integrated innovation platform.

“Today’s food systems are so complex, and the challenges so large that no single company can address them alone, and that’s where the concept of MISTA really comes to life,” adds Scott.

About NMI

Natural Marketing Institute (NMI) is an international strategic consulting, market research and business development company specializing in the health & wellness, sustainability and healthy aging marketplace. As a leading business consulting and market research firm, NMI assists a range of Fortune 500 and start-up companies across many types of industries. By utilizing a diverse mix of proprietary custom and primary methodologies and comprehensive syndicated data, NMI provides its clients with insightful market analysis and strategic planning surrounding new product opportunities, branding, communications, consumer target identification, sales strategy and strategic business planning.


MISTA has developed an ecosystem of partners with world class capabilities to optimize your ideas, products, people and investments to solve your challenges. MISTA Founding Members include: Givaudan, Danone, Mars Inc. and Ingredion Inc. MISTA Start-up Members include: Wild Type, Geltor, Five Suns Foods, Analytical Flavor Systems, Thimus, Shameless Pets, Sevillana, Drop Water, Pop & Bottle, SunRhize Foods, and The Mochi Mill, LLC. MISTA Strategic Partners include: Pilot R&D, NewEdge, DRCNOW, Fülle, Better Food Ventures, Global RIFF, The March Fund, The Intertwine Group, NMI, and How Good. http://mistafood.com