NMI releases New 19th Annual Consumer Report, 2018 HEALTH & WELLNESS TRENDS IN AMERICA

For Immediate Release

HARLEYSVILLE, PA. February 2018


NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its

19th Annual Consumer Report

139 pages of current consumer insights with trended data and analysis, including charts, graphs, illustrations!

This report, now in its 19th year, reports on the new challenges and opportunities in the Health and Wellness marketplace, based on extensive research of the U.S. general population. This research uncovers insights into how today’s consumer integrates health and wellness into their lifestyle and reveals their motivations and the challenges they encounter in their pursuit of health.

Maryellen Molyneaux, NMI Managing Partner, states “with the range of new products built on health and wellness platforms comes a complex array of consumer attitudes, the need for education, and an understanding of the consumer drivers that will affect consumer behavior patterns. This report further discusses how consumers are making purchase decisions based on a new set of values-based qualities from fair trade to sustainably-grown.  In addition, it provides an understanding of the role that technology and the desire for convenience play in the health marketplace.

The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past 19 years and how these changes may impact the future landscape of the health and wellness industry”.

Some of the topics & insights covered in this report include:

  • Segment profiles highlighting the mainstreaming of health and wellness and the emergence of new health leaders
  • The emerging connection between convenient health and technology
  • The increased importance of values-based attributes driving purchase decisions
  • Expansion opportunities for protein
  • How consumers are balancing the good and the bad content
  • Impact of Millennials in the health and wellness space
  • Plus much more…

NMI’s USA 2018 Health and Wellness USA Consumer Segmentation… 19 years of Consumer insights and trending, 66,000+ interviews, 5 Segments in our USA database!