Consumer Perceptions of Healthy Foods

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Consumer Perceptions of Healthy Foods Overview:

Almost every life has been touched and is certainly changing lifestyles and habits like never before. In this unique personality-driven market research report, data from qualitative research and psychological analytical methods provide deep insights into this changing world and what opportunities may lie ahead for you.

Consumer beliefs on healthy eating were evolving quickly before COVID-19. Now that shopping online and cooking at home is increasing due to the threat of the virus, food and nutrition are taking on new meaning.

This ConnexionPoints® report analyzes consumer needs by personality groups and provides a road map for adjusting marketing and product development programs.

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This is part of a series produced by Segmedica® which investigates the differences in health behaviors and outlooks between consumers using our proprietary personality segmentation – PersonaSmart. The report focuses on how personality may influence consumer approaches to the COVID-19 health crisis and will provide key insights into those differences in outlook, as well as effective messaging tactics.


  • SelfInspire®, Segmedica’s unique self-managing groups
  • OnTheWall online community of consumers from our panel of psychologically profiled respondents
  • Online survey from our panel
  • PersonaSmart personality-driven personas


We describe opportunities for food and beverage, supplements, retail grocery and pharmacy, food service, and hospitality.

Enterprise Licensing Details:

Full Report: $2,500 USD Order Report

Includes PPT of full report for internal network usage across one company brand/location. License also comes with an online report presentation.