Natural Marketing Institute Unveils its 2024 Supplements/OTC/Rx Consumer Trends Report

Natural Marketing Institute is pleased to present its 2024 Supplements/OTC/Rx (SORD) Consumer Trends Report.  With 16+ years of trended data, this report provides insights into the changing supplement landscape with the most recent and updated information on how consumers are thinking and behaving with regard to supplements. In addition, it uncovers the health challenges consumers encounter and how their behaviors and attitudes surrounding supplement usage have transformed, adjusted, and realigned over the past decade in response to our ever-changing world and the current inflationary environment.

In this report, it is our aim to provide insights into what may lie ahead and perspective on trends within the supplement industry from a consumer point of view.  This knowledge can help maximize client learnings and inform opportunities to attract new consumers, increase compliance and develop compelling messaging and communication strategies.

Some of the topics covered in this report: 

  • How supplement use is changing due to the current state of the economy
  • Emerging opportunities surrounding women’s health
  • Barriers to supplement use
  • Importance of certifications and which are more likely to influence supplement purchasing
  • White space opportunities for supplements and condition management
  • …Plus many others

Natural Marketing Institute remains committed to providing unparalleled insights and research excellence, empowering businesses to thrive in an ever-dynamic marketplace.

For further details on the 2024 Supplements/OTC/Rx Consumer Trends Report, please visit report or call us at (215) 513-7300

About Natural Marketing Institute: Natural Marketing Institute is a leading market research firm specializing in consumer insights and trends analysis in the health and wellness industry. With a rich legacy of delivering actionable insights, NMI empowers businesses to make informed decisions and drive growth strategies.