NielsenIQ Natural Marketing Institute CONSUMER Segmentation Collaboration
![segmentation__algorithms__panels_overview_section1_1_1 nielseniq collaboration with natural marketing institute](https://nmisolutions.com/wp-content/uploads/2021/07/segmentation__algorithms__panels_overview_section1_1_1.png)
Refine your consumer targets and understand what types of consumers contribute most to your brand by integrating the Institute’s custom segmentations with NielsenIQ insights.
Four Institute Segmentations, 1 Million+ Consumers, overlaid since 2007 into NielsenIQ solutions:
Along with the Institute’s psychographic profiling, integrating NielsenIQ actual purchase data allows a more complete consumer profile including:
* Category and brand purchase cycles, switching behavior, trial and repeat
* Retail channels and stores shopped, including basket ring, shopping frequency, and more
Use with the Institute's new product testing to provide a consistent view from new product development and optimization, through promotion!
NielsenIQ Linkage Applications:
Includes HomeScan, Spectra, and many other SLMS applications for more precise consumer targeting based on retailer/trade area profiles, media habits and more.