NMI Releases New 2019 Supplements/OTC/Rx Consumer Trends & Insights Report

For Immediate Release

HARLEYSVILLE, PA. February, 2019


NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its

2019 Supplements/OTC/Rx Consumer Trends & Insights Report

New 8th Edition USA Report

Since 2005, NMI’s Biennial Consumer Study devoted to understanding consumer attitudes and behaviors related to Dietary Supplements/OTC/Rx and their impact on market dynamics!

150+ pages of NMI research study supported, current consumer insights with data and analysis, including charts, graphs, illustrations!

This comprehensive report analyzes the dietary supplement market from the consumer perspective uncovering how consumers integrate this mix of self-care methods into their current lifestyle and reveals the motivations and the challenges they encounter in their pursuit of health. 

Many factors are driving multiple categories across the U.S. For example, aging drives condition-specific needs, and increased consumer knowledge and desire for specific product features and benefits drive sustainable, organic, and plant-based options. The need for education and an understanding of the drivers that affect consumer behavior patterns has never been stronger.

The overall objectives of the report are to develop unique and specific consumer insight to maximize client learnings and opportunities in terms of attracting new consumers, increasing compliance and developing compelling messaging and communications strategies.

Some of the topics covered in the report:

  • Current and Forecasted New Trends
  • Consumer Nutrition and Health Goals
  • White space opportunities for supplements and condition management
  • Issues when using supplements among Supplement Users
  • Desire for personalized supplementation
  • Importance ratings of supplement attributes
  • Willingness to pay a premium for certain supplement attributes
  • Market movement towards Plant Based products
  • Plus many others…

Report Methodology

  • 2,000+ U.S. adults, nationally projectable to the U.S. adult population and accurate at the 95% confidence level to +/- 1.2%
  • Conducted online & Crafted 4th Quarter 2018, Report released February 2019

NMI USA Supplements/OTC/Rx Database (SORD)

  • U.S. SORD Trending since 2005, 64,000+ consumers, 5 Committed Segments
  • Research Previously conducted and trended in 2005, 2006, 2009, 2011, 2013, 2015, 2017
  • Trended research also conducted globally in 13 countries
  • Global Health & Wellness Database since 2005, 30+ countries; 169,000+ consumers interviewed

To read more on our 2019 Supplements/OTC/Rx Consumer Trends & Insights Report summary click here