NMI Solutions and Research America Release Groundbreaking White Paper on Women’s Health and Pharma’s Opportunities for Impact

20 Aug 2025

Research America, Inc., together with its subsidiary NMI Solutions, has released a new white paper, What Pharma Gets Wrong About Women’s Health. The paper delivers a clear, actionable perspective on how the pharmaceutical industry can better serve women, particularly those navigating midlife.

Based on syndicated menopause research and custom qualitative studies, the report highlights gaps between industry messaging and the lived experiences of women. It calls for moving beyond symptom-focused communication toward empathetic, life-integrated engagement that reflects real-world priorities.

Key Findings from the White Paper

  • Women want solutions that go beyond symptom relief to include emotional health, intimacy, and quality of life.
  • Attitudinal segmentation focused on mindset, trust, and attitudes is more effective than demographics alone.
  • Messaging rooted in empathy builds stronger and more enduring connections.
  • Inclusive imagery and authentic patient voices help dismantle outdated stereotypes.

Five Strategic Recommendations for Pharma

  1. Use attitudinal segmentation frameworks to capture true behavioral drivers.
  2. Develop messaging grounded in empathy, not just efficacy.
  3. Build continuous feedback loops through qualitative insights.
  4. Employ inclusive and up to date imagery that reflects real women’s lives.
  5. Foster true partnerships with women through open conversations, co creation, and advisory boards.

The white paper challenges industry leaders to move beyond tokenism toward authentic partnership, urging companies to engage women as collaborators in shaping solutions that reflect both evidence and empathy.

👉 Download the 2025 Women’s Health White Paper

At NMI Solutions, we share Research America’s mission of helping healthcare brands bridge gaps in women’s health. Through custom qualitative and quantitative research, syndicated insights, and strategic consulting, we help connect human need with commercial action.

For more information, contact us or call (215) 513-7300.