The Natural Marketing Institute’s 2025 Health and Wellness Consumer Trends in America Report
Aug 2025 – The Natural Marketing Institute (NMI) is pleased to announce the release of its 2025 Health and Wellness Consumer Trends in America Report, now in its 25th year. This report provides insights into the health and wellness marketplace and its consumers, based on extensive research of the U.S. general population. It examines how today’s consumer integrates health and wellness into their daily life, the motivations behind their choices, and the challenges they face in their pursuit of a healthier and more balanced lifestyle.
Over the past several years, the population has faced international crises, persistent inflation, and ongoing economic uncertainty. Amid these challenges, consumers are increasingly seeking balance across all aspects of their health. They recognize that health and wellness is a dynamic process of change and growth, an interconnected state of physical, mental, financial, and social well being, not simply the absence of medical conditions. This heightened awareness is prompting consumers to realign priorities and behaviors in pursuit of a more thoughtful, sustainable, and healthier lifestyle.
The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness are evolving and how these shifts are expected to shape the future health and wellness landscape. From the growing importance of nutrition and biohacking, to the impact of financial status, to an increasing focus on sustainability and responsible sourcing, this report reveals the many ways consumers are redefining health and wellness for the future.
A glimpse into the report…
• Emerging opportunities in self care and biohacking
• The expanding role of GLP1 therapies
• Importance of nutrition and food as medicine
• Satisfaction vs importance across health dimensions
• Growth in fears of aging and caregiving needs
• Management of health conditions and stress
• Impact of financial status and inflation on lifestyle choices
• Factors influencing food and beverage selection
• Shopping behavior shifts and retailer initiatives
• The value of NMI’s Health and Wellness Segmentation Model for impactful targeting
• Plus, much more
Natural Marketing Institute remains committed to providing unparalleled insights and research excellence, empowering businesses, organizations, and institutions to thrive in an ever evolving marketplace.
For further details on the 2025 Health and Wellness Consumer Trends in America Report, click here to view the report or call us at (215) 513 7300.
About Natural Marketing Institute
Natural Marketing Institute is a leading market research firm specializing in consumer insights and trends analysis in the health and wellness industry. With a legacy of delivering actionable insights, NMI empowers businesses to make informed decisions and drive growth strategies.