The Natural Marketing Institute’s 2024 Health and Wellness Consumer Trends in America Report

Aug 2024 – The Natural Marketing Institute (NMI) is pleased to announce the release of its 2024 Health and Wellness Trends in America Report, now in its 24th year. This report provides insights into the health and wellness marketplace and its consumers, based on extensive research of the U.S. general population. It uncovers how today’s consumer integrates health and wellness into their life and the motivations and challenges they encounter in their pursuit of a healthier and more balanced lifestyle.

Over the past several years, the population has faced international crises, economic uncertainty, and a global pandemic. Amidst an unsettled and unpredictable future, consumers are seeking balance across all aspects of their health. They are taking inventory of their past behaviors and realizing that health and wellness is a dynamic process of change and growth – an interconnected state of physical, mental, financial, and social well-being – not merely the absence of health issues or medical conditions. Consumers’ increased awareness that their health is dependent on multiple dimensions is prompting a reorganization of priorities and behaviors aligned with a more thoughtful, sustainable, and healthier lifestyle to attain better balance and promote well-being.

The objectives of this research are to provide insights into how consumer attitudes and behaviors toward health and wellness have changed over the past several years and how these changes may impact the future landscape of the health and wellness industry. Furthermore, the methods consumers use to maintain their health span all aspects of their lifestyles, from financial security and a positive mental attitude to stress management and keeping the earth healthy, expanding platforms for health marketing.

A glimpse into the report …

  • Satisfaction vs. importance of a range of health dimensions
  • Fears of aging and which are growing
  • Trends in condition management
  • Growing opportunities across women’s health
  • Impact of financial status on health status
  • Barriers to living a healthy lifestyle
  • Impact of the emotional epidemic
  • Factors guiding food/beverage choice
  • Value of the Institute’s segment profiles for impactful targeting
  • Plus, much more….

Natural Marketing Institute remains committed to providing unparalleled insights and research excellence, empowering businesses to thrive in an ever-dynamic marketplace.

For further details on the 2024 Health and Wellness Consumer Trends Report, please click here to view the report or call us at (215) 513-7300

About Natural Marketing Institute: Natural Marketing Institute is a leading market research firm specializing in consumer insights and trends analysis in the health and wellness industry. With a rich legacy of delivering actionable insights, NMI empowers businesses to make informed decisions and drive growth strategies.