Natural Marketing Institute’s Segmentation Reveals That 64% of FOOD ACTIVES Are Vaccinated

health and wellness segmentation

Newtown Square, PA – August 3, 2021 Natural Marketing Institute has developed a one-of-a-kind approach for measuring behaviors before and during the pandemic (COVID-19), and as a result, has trended, qualitative research among 7,000+ general population U.S. adults. The newest wave of this research, fielded in May 2021, focused on behaviors specifically related to the…

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Natural Marketing Institute releases its 2021 State of Sustainability in America Consumer Insights & Trends Report

Newtown Square, PA. January 7, 2021 Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 2021 State of Sustainability in America Consumer Insights & Trends Report.  This report is the nineteenth annual U.S. report Natural Marketing Institute has published on the state of the sustainability market. The report quantifies…

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Sustainable Food Choices (Culinary) – Published by BNP Media in March 2020

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Maryellen Molyneaux, President and Managing Partner, Natural Marketing Institute BNP Media, March 2020 Mainstream consumers are steadily adopting stronger environmental and sustainable ideals which is affecting how they make purchase decisions. They are becoming less tolerant of chemicals in agriculture and in products they use. They are even taking small steps to integrate protection of…

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Natural Marketing Institute releases its 9th Edition, 2021 Supplements/OTC/Rx Consumer Trends & Insights Report

Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 9th Edition, 2021 Supplements/OTC/Rx Consumer Trends & Insights Report.. Since 2005, Natural Marketing Institute’s Consumer Study has been devoted to understanding consumer attitudes, behaviors, and trends related to Dietary Supplements/OTC/Rx across hundreds of topics. This comprehensive report includes 130+ pages of the…

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How to Interpret an OTC Report for Market Insights

sustainability market research

Although reading an Over-the-Counter (OTC) report may seem difficult, it’s a valuable skill. These reports include crucial details about goods like food, beverages, and personal hygiene products. They give businesses insight into people’s preferences and how they evolve over time. Understanding these reports can help you make smarter decisions for your business. You’ll know which…

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Top Optimization Tools for Marketing Success

sustainability market research

Every company aspires to expand its consumer base and cultivate a devoted following. Tools for optimization can help achieve this. From tracking the effectiveness of your advertisements to improving the visibility of your website, these tools enhance various aspects of your marketing. Your job is much easier as a result.  One major benefit of using…

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Beauty IO, Interview, Rodman/Nutraceuticals World

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August Issue Comments from Maryellen Molyneaux, Managing Partner, Natural Marketing Institute How has the market for beauty products (topical and ingestible) been performing in recent years? Household penetration for both topical and ingestible beauty products is increasing specifically across natural and functional topicals as well as new beauty from within formulations. What principal factors are…

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Breaking Down Customer Tracking Tools: A Comprehensive Guide

sustainability market research

Customer tracking tools help you understand how people relate to your business. Such tools collect data concerning how customers interact with you and their behavior, preference, and experiences. Using customer tracking tools will help businesses come up with a strategy on how to serve the needs of their customers better for them to satisfy them…

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