The Natural Marketing Institute’s 2025 Health and Wellness Consumer Trends in America Report

2025 Health and Wellness Consumer Trends in America Report header image

The Natural Marketing Institute is pleased to announce the release of its 2025 Health and Wellness Consumer Trends in America Report, now in its 25th year. This comprehensive study explores how consumers are redefining health and wellness, from self care, biohacking, and nutrition as medicine to managing financial pressures, aging, and stress, while also reshaping shopping habits and sustainability priorities. The report provides actionable insights and NMI’s proven segmentation model to help organizations anticipate consumer needs and thrive in the evolving health and wellness marketplace.

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NMI Solutions and Research America Release Groundbreaking White Paper on Women’s Health and Pharma’s Opportunities for Impact

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Research America, Inc., together with its subsidiary NMI Solutions, has released a new white paper, What Pharma Gets Wrong About Women’s Health. The paper delivers a clear, actionable perspective on how the pharmaceutical industry can better serve women, particularly those navigating midlife. Based on syndicated menopause research and custom qualitative studies, the report highlights gaps…

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Natural Marketing Institute Unveils its 2024 Supplements/OTC/Rx Consumer Trends Report

2024-Supplement-OTC-Rx-Consumer-Report

Natural Marketing Institute is pleased to present its 2024 Supplements/OTC/Rx (SORD) Consumer Trends Report.  With 16+ years of trended data, this report provides insights into the changing supplement landscape with the most recent and updated information on how consumers are thinking and behaving with regard to supplements. In addition, it uncovers the health challenges consumers…

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The Importance of Pharmaceutical Research for Market Growth

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Healthcare improvement and market expansion are greatly aided by pharmaceutical research. New medications and therapies that can improve quality of life and save lives being developed as a result. Understanding how various medications function and discovering cures for illnesses depend on this type of study. Key Benefits of Pharmaceutical Research for Market Growth Pharmaceutical research…

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Effective Custom Segmentation to Drive Business Growth

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By focusing on particular subsets of their market, custom segmentation is a potent instrument that supports company expansion. Using a variety of factors, such as behavior, wants, or preferences, a large market is divided into smaller groups using this technique. Businesses can develop more audience-relevant marketing tactics by having a deeper understanding of these categories. …

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Harnessing Data Mining Business Analytics for Better Decisions

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Data mining and business analytics are game-changers for companies aiming to make better decisions. With valuable insights from data, businesses get a glimpse of patterns and trends driving intelligent strategies. At Natural Marketing Institute, our experts are highly competent to leverage these powerful techniques that will help us drive success in various industry-based clients. It…

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Navigating OTC Database Management

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Although it can be challenging, managing Over-the-Counter (OTC) databases is crucial. These databases contain important data regarding consumer goods, including food, drinks, personal hygiene products, and more. Businesses may anticipate trends, comprehend customer behavior, and make better decisions by keeping this data organized. Effective database management ensures that the data is accurate and up-to-date. This…

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