How Does Social Media Influence Supplement Purchases?

Supplement Purchases

Not long ago, purchasing vitamins and supplements was often a straightforward process. Consumers might visit a drugstore, choose a familiar brand from the shelf, or follow a recommendation from a healthcare professional. Today, the path to purchase looks completely unique. For many consumers, supplement discovery now begins online. A short video may introduce someone to…

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The Natural Marketing Institute’s 2025 Health and Wellness Consumer Trends in America Report

2025 Health and Wellness Consumer Trends in America Report header image

The Natural Marketing Institute is pleased to announce the release of its 2025 Health and Wellness Consumer Trends in America Report, now in its 25th year. This comprehensive study explores how consumers are redefining health and wellness, from self care, biohacking, and nutrition as medicine to managing financial pressures, aging, and stress, while also reshaping shopping habits and sustainability priorities. The report provides actionable insights and NMI’s proven segmentation model to help organizations anticipate consumer needs and thrive in the evolving health and wellness marketplace.

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NMI Solutions and Research America Release Groundbreaking White Paper on Women’s Health and Pharma’s Opportunities for Impact

women-health-white-paper

Research America, Inc., together with its subsidiary NMI Solutions, has released a new white paper, What Pharma Gets Wrong About Women’s Health. The paper delivers a clear, actionable perspective on how the pharmaceutical industry can better serve women, particularly those navigating midlife. Based on syndicated menopause research and custom qualitative studies, the report highlights gaps…

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Successful Strategies for Outsourced Market Research

sustainability market research

For your company, outsourcing your market research can be a wise choice. While professionals take care of the data collecting and processing, you can concentrate on your main tasks. By bringing in new perspectives that you might overlook on your own, this method can help you save time and money. Outsourced market research teams have…

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The Importance of Pharmaceutical Research for Market Growth

sustainability market research

Healthcare improvement and market expansion are greatly aided by pharmaceutical research. New medications and therapies that can improve quality of life and save lives being developed as a result. Understanding how various medications function and discovering cures for illnesses depend on this type of study. Key Benefits of Pharmaceutical Research for Market Growth Pharmaceutical research…

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Natural Marketing Institute’s Strategy for Effective Research Outsourcing

Market Research Outsourcing

In the fast-paced landscape of market research outsourcing, where understanding consumer behavior is fundamental, Natural Marketing Institute emerges as a guiding light, illuminating the path with empathy and insight. Our recent revelation, the ‘2023 Health and Wellness Consumer Trends in America‘ report, isn’t just a collection of statistics; it’s a tapestry woven with the threads…

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How to Interpret an OTC Report for Market Insights

sustainability market research

Although reading an Over-the-Counter (OTC) report may seem difficult, it’s a valuable skill. These reports include crucial details about goods like food, beverages, and personal hygiene products. They give businesses insight into people’s preferences and how they evolve over time. Understanding these reports can help you make smarter decisions for your business. You’ll know which…

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