The Natural Marketing Institute’s 2025 Health and Wellness Consumer Trends in America Report

2025 Health and Wellness Consumer Trends in America Report header image

The Natural Marketing Institute is pleased to announce the release of its 2025 Health and Wellness Consumer Trends in America Report, now in its 25th year. This comprehensive study explores how consumers are redefining health and wellness, from self care, biohacking, and nutrition as medicine to managing financial pressures, aging, and stress, while also reshaping shopping habits and sustainability priorities. The report provides actionable insights and NMI’s proven segmentation model to help organizations anticipate consumer needs and thrive in the evolving health and wellness marketplace.

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NMI Solutions and Research America Release Groundbreaking White Paper on Women’s Health and Pharma’s Opportunities for Impact

women-health-white-paper

Research America, Inc., together with its subsidiary NMI Solutions, has released a new white paper, What Pharma Gets Wrong About Women’s Health. The paper delivers a clear, actionable perspective on how the pharmaceutical industry can better serve women, particularly those navigating midlife. Based on syndicated menopause research and custom qualitative studies, the report highlights gaps…

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Enhancing Marketing Campaigns Using Deep Learning Segmentation

Segmentation

Effective marketing initiatives must establish a connection with the target audience. Deep learning segmentation is one effective technique that aids in this. With the use of sophisticated algorithms and enormous datasets, marketers can now categorize customers into more exact groupings. Businesses can more precisely target their clients by utilizing deep learning. Huge volumes of data…

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Understanding Consumer Perspectives In A Changing Marketplace

Understanding Consumer Perspectives In A Changing Marketplace

Understanding consumer perspectives is vital for any business looking to prosper. Consumers’ preferences and behaviors change over time and are impacted by various factors. These changes may have an impact on their shopping habits, priorities, and the things they purchase. Understanding the factors behind these shifts aids companies in remaining competitive and relevant. Numerous factors,…

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Actionable Insights from Consumer Analytics

Actionable Insights from Consumer Analytics

Understanding your customers is key to making smart business decisions. Consumer insights analytics helps you assemble and evaluate data about your customers. This data can show you what your customers like, what they dislike, and what they want. By being aware of these specifics, you can create better products and services that meet their needs.…

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How Database Subscriptions Can Fuel Your Business Strategy

Business

Remaining competitive in a market that is changing quickly is a difficulty that businesses face today. Database subscriptions are a useful strategy for gaining a competitive advantage. These memberships offer continuous access to important data, assisting businesses in formulating successful plans and decisions. Fundamentally, a database subscription provides organizations with access to a wealth of…

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Natural Marketing Institute Unveils its 2024 Supplements/OTC/Rx Consumer Trends Report

2024-Supplement-OTC-Rx-Consumer-Report

Natural Marketing Institute is pleased to present its 2024 Supplements/OTC/Rx (SORD) Consumer Trends Report.  With 16+ years of trended data, this report provides insights into the changing supplement landscape with the most recent and updated information on how consumers are thinking and behaving with regard to supplements. In addition, it uncovers the health challenges consumers…

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