Posts by deannal
Market Research Outsource: Ensuring Efficiency and Accuracy
It has become a significant factor of business success to have sound market research. Through this, businesses make intelligent decisions, especially through consumer behavior and industry trends, thereby keeping ahead in competition. However, doing such market research requires huge chunks of time and other resources, and outsourcing these can save businesses huge chunks of time…
Read MoreExploring Beverage Trends and What They Mean for You
The beverage landscape is full of trends and innovations that could be exciting. Consumers increasingly take their health and the planet to heart, which influences consumption significantly. Thus, the market is shifting toward more functional, sustainable, and technologically driven options that help with personal wellness as well as the health of the planet. These trends…
Read MoreHow Consumer Sustainability Is Shaping The Future
Consumer interest in sustainability is booming fast. More people want their choices to be sustainable. This issue touches many areas from the food on the table to what to wear. As of 2024, more consumers will care about the impact their purchases make. More people are looking for products that produce less waste and support…
Read MoreNMI Releases New 2019 Whole Living Project
For Immediate Release HARLEYSVILLE, PA. June, 2019 NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to announce the 2019 Whole Living Project. Conducted since 2005, this is a comprehensive consumer study of attitudes, behaviors and motivations related to the dynamic, multi-faceted dimensions of lifetime wellness. The Project…
Read MoreNMI Releases New 2019 China Consumer Sustainability Report
For Immediate Release HARLEYSVILLE, PA. May, 2019 NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its New 2019 China Consumer Sustainability Report. Since 2002, NMI provides consumer research devoted to understanding values and behaviors across health, the environment and corporate social responsibility, and their impact…
Read MoreNMI Releases New 2019 Supplements/OTC/Rx Consumer Trends & Insights Report
For Immediate Release HARLEYSVILLE, PA. February, 2019 NMI (Natural Marketing Institute) a leading research and global intelligence provider to brands and corporations, is pleased to present its 2019 Supplements/OTC/Rx Consumer Trends & Insights Report New 8th Edition USA Report Since 2005, NMI’s Biennial Consumer Study devoted to understanding consumer attitudes and behaviors related to Dietary Supplements/OTC/Rx…
Read MoreNMI Joins MISTA as Core Strategic Partner to Create the Future of Food
For Immediate Release HARLEYSVILLE, PA. January 30, 2019 Natural Marketing Institute (NMI), a leading marketing consultancy and market research firm specializing in health, wellness, sustainability and healthy aging, has joined MISTA, a new innovation platform for the food industry. Launched by Givaudan, the global leader in flavors and fragrances, MISTA is an optimizer, enabling start-ups and…
Read MoreEnhancing Business Decisions with Qualitative Research Services
Understanding what your customers think and feel is essential for any business that wants to succeed. This is where qualitative research comes into play. Whole numbers and statistics are essential, qualitative studies focus on the human side. They help companies gain a clearer picture of consumer behavior, preferences, and motivations. Using qualitative research, companies can…
Read MoreLifestyle-Based Segmentation A Step Beyond Demographic Data
Understanding your customers goes beyond knowing their age, gender, or income. Lifestyle-based segmentation takes a closer look at their habits, interests, and daily activities. This method helps businesses create better marketing strategies that resonate more deeply with their audience. Businesses can offer products and services that meet their customers’ needs by focusing on their lifestyle.This…
Read MoreResearch Mapping Transforming Data Into Actionable Strategies
Transforming raw data into clear strategies is essential for any business that wants to succeed. Business mapping helps you understand your data and turn it into useful actions. It involves organizing information in a way that makes it easy to understand and use. This process allows businesses to see patterns, trends, and insights that might…
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