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Consumer segmentation is a powerful tool for the better understanding of the customers on the part of the businesses. The biggest customer base is divided into small groups to understand their specific needs and preferences for better marketing efforts. Dividing a broad customer base into smaller groups is how the businesses can target specific needs…

Data mining solutions are really changing the face of healthcare. From analyzing large data packets to identifying some of the key trends and patterns while providing care to the patients, health care professionals are able to make better decisions. From forecasting outbreaks to tailoring the treatment plans, the list goes on and on. Data mining…

Natural Marketing Institute is pleased to present its 2023 Supplements/OTC/Rx (SORD) Consumer Trends Report. With 10+ years of trended data, this report provides a the most comprehensive view of how the supplement landscape has changed, along with the most recent and updated information on how consumers are thinking and behaving with regard to supplements, prescription…

Sustainability Press Release update from Natural Marketing Institute, a leading research and global intelligence provider, is pleased to present its 2023 State of Sustainability in America Consumer Insights and Trends Report. This report is the 21st annual U.S. report Natural Marketing Institute has published on the state of the sustainability market.  The past few years…

In order to keep ahead of the competition, businesses frequently search for methods to enhance their offerings. One effective tactic with numerous benefits is outsourcing market research. It enables companies to obtain professional views without incurring the significant expenses of hiring an internal staff. Market research companies have specialized skills and tools that can deliver…

The consumer supplements reports cannot be overemphasized when it comes to any supplement market research or business decision-making process. These reports provide comprehensive market trends and consumer behavior as well as product performance. To most businesses in the supplement world, such insight is really important. Consumer supplements reports help the companies identify new opportunities and,…